Doron Aronson has been hired as senior director of product communications for Hewlett Packard Enterprise, the information tech company that was formed when Hewlett Packard split into two entities in 2015.
Aronson joins HPE from software company Malwarebytes, where he served as global director of corporate communications. He was previously senior public relations and corporate communications group manager at Cisco, and has held executive positions at Cadence Design Systems and Sun Microsystems.
In his new post, Aronson will lead a team of PR professionals in support of HPE’s product portfolio. His duties will also include identifying trends and developing story angles to position the company’s product offerings and communicate its innovation story externally. He will also provide counsel to senior business unit and marketing leaders on communications strategies and his team will develop the annual strategic plan and program plans focused on thought leadership and raising company and executive visibility.