Joe Quenqua is joining the new Weight Watchers as chief communications officer. Quenqua comes to WW from entertainment PR firm 42West, where has been managing director since July 2017.
Prior to 42West, he was executive vice president and head of the national entertainment practice for DKC/Dan Klores Communications, working with clients in both the entertainment and tech industries.
From 2002 to 2013, Quenqua served as a vice president at Walt Disney Studios, leading the company’s national media strategies across all film titles and brands including Marvel, Pixar, Disney Animation and live action. He also led worldwide communications for Disney Theatrical Group, the company's global stage division.
At WW, Quenqua will lead communications globally, working to raise its profile as a wellness-centered company, in addition to maintaining leadership in healthy weight loss. A priority focus for him will be to extend the promotion of the enhanced digital experience and technical capabilities of the Webby Award-winning WW App as well as engaging the WW community and accelerating the growth of the WW Studio business.
He will be a member of the executive committee and report to Mindy Grossman, WW president and chief executive officer.
Grossman says Quenqua’s “expertise in brand building, particularly in the consumer and tech sectors, will be invaluable in shaping our story across all of our stakeholders as we continue to inspire millions to live healthier lives."