Mark Jafar has come on board at Imax as global communications head, according to the Hollywood Reporter. Jafar joins the company from BuzzFeed, where has served as vice president, corporate communications since May 2017.
Before coming to BuzzFeed, Jafar held several executive positions with Viacom, including vice president, corporate communications and senior vice president, communications at MTV. He has also worked as a national editor for NBC News.
Imax has hired Jafar to market the giant-screen exhibitor as its own movie-tech brand. He will report to Imax CEO Richard Gelfond, overseeing communications and media relations for the company. He is also tasked with supporting efforts to communicate the company’s brand narrative and strategic partnerships.
In a statement, Gelfond said that Jafar’s “deep experience with global consumer brands will be critical as we grow and expand Imax, while his proven effectiveness as a communicator and leader will be key to telling our story.”