Magrino is now representing French winemaker Château de Pommard in the U.S. The agency will manage media relations, events and profiling for the company. The estate, which has only changed hands five times since its founding in 1726, was bought in 2014 by Michael Baum, a leading Silicon Valley investor and executive. It has been transformed into what the company calls the ultimate wine education destination. Its 49.4-acre, walled vineyard, Clos Marey-Monge, was designated a world heritage protected Climat of Burgundy by UNESCO in 2015. Magrino has also recently added boutique investment firm Invest Hospitality and decorative lighting, furniture and accessories manufacturer Vaughan to its client roster.
SPARK Strategic Ideas has signed on to represent Blackhawk Hardware in the Charlotte, NC market. The agency will implement a strategic plan employing digital marketing, social media, public relations and photography to promote the company’s items as well as its expertise in home improvement, gardening and do-it-yourself projects. Blackhawk, an ACE hardware store, has offered Charlotte area residents products including hardware, tools, kitchen, bath, lawn and garden, grilling and paint since 1977. Other clients SPARK has worked with include American Forest Management, Arcadia Homes and Front Door Fabrics.
Uproar PR has been named agency of record for digital publishing provider BlueToad. The agency will work to drive growth for BlueToad through integrated public relations and social media campaigns, with the goal of increasing brand recognition for the company and raising awareness of its digital content solutions for publishers. Orlando, FL-headquartered Blue Toad, provides publishers with a platform for creating responsive digital editions and web content. “BlueToad is focused on providing a robust and technologically advanced suite of digital solutions for our customers. Uproar’s established track record in public relations and creativity makes them a great fit for our brand,” said company CEO and co-founder Paul DeHart.