Rubenstein Assocs. is working Apollo Global Management's $2.7B deal to acquire Shutterfly and Snapfish to forge a larger platform in the online photo services marketplace.

Shutterfly, which trades on the NASDAQ, produces a line of photo books, cards, stationery and home décor products, while privately-held Snapfish focuses on photo printing services.

"We are thrilled to partner with two pioneers of the photo personalization industry," David Sambur, senior partner of Apollo, said in a statement. "We believe that both companies will be better positioned to operate in a competitive marketplace though their enhanced ability to invest in product innovation to deliver the best consumer experience."

Rubenstein's Charles Zehren represents Apollo, which has $303B in assets under management.