C&R has been named agency of record for Thompson Nashville, Thompson Hotels’ first property in the upper South. C&R will focus on increasing the property’s media exposure while securing unique programming and strategic partnerships for Thompson Nashville through its network. Its efforts will highlight key differentiators of the property and focus on maintaining its position as the most sought after luxury hotel in Nashville. C&R’s roster of travel and real estate brands also includes Banyan Tree Hotels & Resorts, The Beverly Wilshire, Woodside Hotels & Resorts and InterContinental Los Angeles Century City at Beverly Hills.
The Pollack PR Marketing Group’s LAB186 digital marketing and content creation team will produce a bi-monthly online show and weekly podcast for Fangirl Sports Network. FGSN, which launched in 2015, is a digital media company aimed at sports-loving women. It delivers weekly news updates, commentary about professional sports teams, and offers a behind-the-scenes look at women who are succeeding in the sports industry. “A lifelong sports fan, I wanted to create a community of female fans with content that speaks to us,” said Tracy Sandler, FGSN’s Founder and CEO. “PPMG’s team shares my passion and enthusiasm.”
Foodmix Marketing Communications has been named agency of record for B&W Quality Growers. The agency will leverage Foodmix’s expertise in the grocery retail and foodservice industries to execute a PR and social strategy supporting B&W watercress. The effort will highlight the versatility and peppery flavor of watercress, with the goal of raising the brand’s profile among both chefs and consumers. B&W grows, packs, ships and markets its produce to retail, wholesale, foodservice and specialty customers throughout North America and Europe.