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C&R has been named agency of record for Thompson Nashville, Thompson Hotels’ first property in the upper South. C&R will focus on increasing the property’s media exposure while securing unique programming and strategic partnerships for Thompson Nashville through its network. Its efforts will highlight key differentiators of the property and focus on maintaining its position as the most sought after luxury hotel in Nashville. C&R’s roster of travel and real estate brands also includes Banyan Tree Hotels & Resorts, The Beverly Wilshire, Woodside Hotels & Resorts and InterContinental Los Angeles Century City at Beverly Hills.
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The Pollack PR Marketing Group’s LAB186 digital marketing and content creation team will produce a bi-monthly online show and weekly podcast for Fangirl Sports Network. FGSN, which launched in 2015, is a digital media company aimed at sports-loving women. It delivers weekly news updates, commentary about professional sports teams, and offers a behind-the-scenes look at women who are succeeding in the sports industry. “A lifelong sports fan, I wanted to create a community of female fans with content that speaks to us,” said Tracy Sandler, FGSN’s Founder and CEO. “PPMG’s team shares my passion and enthusiasm.”
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Foodmix Marketing Communications has been named agency of record for B&W Quality Growers. The agency will leverage Foodmix’s expertise in the grocery retail and foodservice industries to execute a PR and social strategy supporting B&W watercress. The effort will highlight the versatility and peppery flavor of watercress, with the goal of raising the brand’s profile among both chefs and consumers. B&W grows, packs, ships and markets its produce to retail, wholesale, foodservice and specialty customers throughout North America and Europe.
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
