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C&R has been named agency of record for Thompson Nashville, Thompson Hotels’ first property in the upper South. C&R will focus on increasing the property’s media exposure while securing unique programming and strategic partnerships for Thompson Nashville through its network. Its efforts will highlight key differentiators of the property and focus on maintaining its position as the most sought after luxury hotel in Nashville. C&R’s roster of travel and real estate brands also includes Banyan Tree Hotels & Resorts, The Beverly Wilshire, Woodside Hotels & Resorts and InterContinental Los Angeles Century City at Beverly Hills.
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The Pollack PR Marketing Group’s LAB186 digital marketing and content creation team will produce a bi-monthly online show and weekly podcast for Fangirl Sports Network. FGSN, which launched in 2015, is a digital media company aimed at sports-loving women. It delivers weekly news updates, commentary about professional sports teams, and offers a behind-the-scenes look at women who are succeeding in the sports industry. “A lifelong sports fan, I wanted to create a community of female fans with content that speaks to us,” said Tracy Sandler, FGSN’s Founder and CEO. “PPMG’s team shares my passion and enthusiasm.”
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Foodmix Marketing Communications has been named agency of record for B&W Quality Growers. The agency will leverage Foodmix’s expertise in the grocery retail and foodservice industries to execute a PR and social strategy supporting B&W watercress. The effort will highlight the versatility and peppery flavor of watercress, with the goal of raising the brand’s profile among both chefs and consumers. B&W grows, packs, ships and markets its produce to retail, wholesale, foodservice and specialty customers throughout North America and Europe.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
ELMNTL, a Denver travel PR firm, brands, assumes global PR duties for Brunei’s Tourism Development Department... Laura Davidson Public Relations is picked by Sonas Collection, a portfolio of family-owned boutique hotels and luxury retreats located along Scotland’s West Coast... Stretch PR, adds Hairdo Spirit Wear, a line of temporary hair accessories, to its roster.
Matter is selected by Clear Channel Outdoor as its agency of record for strategic communications... Marino picks up Hillpointe, a developer / owner / operator of attainable multifamily housing across the Sun Belt region... Idea Ranch of Tulsa lands Nutrena, animal nutrition brand that is part of Cargill Animal Nutrition & Health. 
