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Diffusion has picked up Texas-based watch company Jack Mason. Diffusion will work with the brand on all corporate news, including a focus on the company’s Dallas showroom and atelier. In addition, it will lead all consumer PR efforts, educating consumers on what to look for in a quality watch as well as spearheading new product launches for the brand and seasonal releases and promotions throughout the year. The company’s watches are sold online at www.jackmasonbrand.com and in more than 150 retailers around the world, including Nordstrom. “Diffusion immediately understood our background, vision and goals and matched our passion for beautiful, timeless timepieces that tell a unique story,” said Jack Mason EVP and head of marketing Van Leigh.
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| Sepi Saidi |
Raleigh, NC-based BAERING has completed a rebranding project for SEPI, Inc., one of North Carolina’s largest, fully integrated engineering firms. SEPI’s leadership selected BAERING to help redefine and reposition its brand among employees, customers and competitors. BAERING worked closely with the entire SEPI team to identify the true personality of the firm and bring it to life through its messaging and visual identity. The agency also developed and implemented an internal and external communications strategy to roll out the new brand. “BAERING fit seamlessly into our team and truly understood our company and its culture,” said SEPI president and CEO Sepi Saidi.
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BML Public Relations has been named PR agency of record for American Standard, DXV and GROHE, all part of the LIXIL Group, which manufactures water and housing products. BMLPR will manage all public relations efforts on behalf of the brands and their line of product offerings, employing a wide variety of tactics to differentiate each brand’s voice. The campaigns will focus on raising the profile of each brand nationally, regionally and locally, as well as maintaining the position of the company as a leader within the industry. BMLPR also recently formed an AOR relationship with Discover Boating, a public awareness effort focused on breaking down the barriers of boating.
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
Stagwell signs on as lead creative partner for IBM. Stagwell’s Code and Theory and Anomaly units will work alongside IBM, helping to evolve its “Let’s Create Smarter Business” campaign... Campstories is named PR firm for the National Forest Foundation... RG2 Communications lands the Dexter Hotel, a 29-key boutique property that opened on May 19 in Elk Rapids, Michigan.
