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Diffusion has picked up Texas-based watch company Jack Mason. Diffusion will work with the brand on all corporate news, including a focus on the company’s Dallas showroom and atelier. In addition, it will lead all consumer PR efforts, educating consumers on what to look for in a quality watch as well as spearheading new product launches for the brand and seasonal releases and promotions throughout the year. The company’s watches are sold online at www.jackmasonbrand.com and in more than 150 retailers around the world, including Nordstrom. “Diffusion immediately understood our background, vision and goals and matched our passion for beautiful, timeless timepieces that tell a unique story,” said Jack Mason EVP and head of marketing Van Leigh.
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| Sepi Saidi |
Raleigh, NC-based BAERING has completed a rebranding project for SEPI, Inc., one of North Carolina’s largest, fully integrated engineering firms. SEPI’s leadership selected BAERING to help redefine and reposition its brand among employees, customers and competitors. BAERING worked closely with the entire SEPI team to identify the true personality of the firm and bring it to life through its messaging and visual identity. The agency also developed and implemented an internal and external communications strategy to roll out the new brand. “BAERING fit seamlessly into our team and truly understood our company and its culture,” said SEPI president and CEO Sepi Saidi.
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BML Public Relations has been named PR agency of record for American Standard, DXV and GROHE, all part of the LIXIL Group, which manufactures water and housing products. BMLPR will manage all public relations efforts on behalf of the brands and their line of product offerings, employing a wide variety of tactics to differentiate each brand’s voice. The campaigns will focus on raising the profile of each brand nationally, regionally and locally, as well as maintaining the position of the company as a leader within the industry. BMLPR also recently formed an AOR relationship with Discover Boating, a public awareness effort focused on breaking down the barriers of boating.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
