 |
| Melody Caraballo |
Dix & Eaton has brought on Melody Caraballo as digital marketing manager and Tom Wells as digital media manager. Caraballo previously was the founder and owner of Cleveland-based Harmonious Marketing. She has also served as content strategist at AMG Marketing Resources and an editor at education management company Amplify. At Dix & Eaton, Caraballo integrates content and social media across practice areas. Wells comes to the agency from San Francisco-based RadiumOne, where he was a senior account manager. In his new position, he specializes in data analysis and reporting to interpret campaign performance metrics and generate actionable insights.
 |
| Paige Velasquez |
Zilker Media of Austin has promoted brand strategy director Paige Velasquez to chief executive officer. Previous CEO and founder Rusty Shelton will continue as founder and chairman, and Nichole Williamson has been promoted from digital marketing strategist to fill Velasquez’s previous position. Velasquez was part of the team that started up Zilker Media in 2017. Before joining Zilker, Velasquez was with Houston consulting firm Blakemore & Associates, where she served as digital director for a Texas statewide official’s campaign. She has also been head of the digital marketing team at Advantage Media Group and oversaw the content marketing team at Shelton Interactive.
 |
| Kara Franker |
The Greater Fort Lauderdale Convention & Visitors Bureau has named Kara Franker senior vice president of marketing & communications. Prior to joining the GFLCVB, she founded and led her own communications and marketing firm, which provided marketing strategy, team management, client promotion and content creation services to Florida-based destination marketing organizations, as well as hotels, restaurants and attractions throughout Florida and the Caribbean. She also serves as editor-in-chief of two luxury lifestyle magazines for the Modern Luxury network of publications. At GFLCVB, Franker will lead the strategic planning and execution for all destination marketing and communications initiatives including branding, global destination promotion, integrated advertising campaigns, social media, public relations and website development.
 |
| Kirsten Seckler |
Shatterproof, a nonprofit organization that addresses the addiction crisis in America, has appointed Kirsten Seckler chief marketing and communications officer. Seckler was previously with Special Olympics for more than 20 years, most recently serving as chief brand and communications officer. In her new post, she will be tasked with developing and implementing communication strategies to enhance Shatterproof’s influence and engagement with the general public and key audiences. Her responsibilities also include creating communications and marketing initiatives to broaden awareness of Shatterproof programs and priorities, including leading a national strategy addressing stigma toward addiction. Seckler will open the first Washington DC office for the organization
Actum has hired Cecelia Prewett, who was president of DC Public Affairs at SKDK during a nearly 13-year run, as senior managing director in its Washington office.
Franz Paasche, who was most recently EVP for public affairs and communications at Columbia University, will join Verizon as EVP, corporate affairs, effective Nov. 10.
Horizon Family Brands, which includes Horizon Organic and Wallaby Organic yogurt, hires Andrew Springate as CMO... Wake Tech, a Raleigh, NC community college that serves over 70000 adults annually, brings on Lisa Marie Ferrell, who previously led North America communications at Lenovo, as VP of communications and marketing... Golin brings on executive creative director Meg Farquhar in Chicago, and EVPs of strategy Tom Howells (Western Region) and Martin Coomber (New York).
Hotwire Global appoints Burson global chief digital & intelligence officer Grant Toups as global CEO, effective in January.
Bader Rutter, which works with clients in the agriculture, food, beverage and pet care sectors, appoints Demar Anderson as CMO... Acceleration Community of Companies appoints Michael Moschella to lead its new insights division, ACC Intelligence... Luminate, a London-based shop focused on infrastructure and energy sectors, hires Osman Dervish as director—head of development... The Alpine Group promotes Alison Graab to principal from SVP.
