Lowell Hall
Lowell Hall

Hall+Co. has been established after a rebranding and dissolve of Toronto-based Ireland+Hall Communications Inc. Ireland+Hall co-founder Lowell Hall will take on the role of founder and agency creative lead at the new firm, handling day to day operations and supervising all major accounts. Account director and media relations manager James Tessier will become vice president, accounts. Hall+Co. is launching two specialty departments—a marketing and brand experience team and a sponsorship and corporate partnership team. The new agency will work closely with sister agency and partner Pennant Media Group, and its international partners include BUZZ Communications, based in New Delhi, and Rayhill Media, an American/Canadian mass media and entertainment syndicate headquartered in New York City.

Charlene Peters
Charlene Peters

Hemsworth Communications is opening a Northern California office in Napa Valley. The launch of the office will be overseen by Charlene Peters, who will serve as managing partner. Since 2015, Peters has served as director of marketing and communications for Visit Calistoga, where she was responsible for brand-building and global destination positioning. At Hemsworth, she will join forces with Charleston, SC-based Food & Beverage PR Director Lacey Outten to lead the agency’s Food, Wine & Spirits division, which was formalized in 2018 after years of servicing clients within those sectors. “Having a presence in Northern California will enable us to continue elevating the personal service we provide our existing clients, several of whom are based on the West Coast,” said Hemsworth founder and president Samantha Jacobs.

Shawna Seldon McGregor
Shawna Seldon McGregor

Shawna Seldon McGregor, a former senior vice president at The Rosen Group, has formed Maverick Public Relations, a Denver-based communications consultancy that specializes in the biotech, health & wellness, agribusiness, sustainable technologies, renewable energy, associations, media and cannabis industries. The new agency’s offerings include public relations, media training, investor relations, content development, thought leadership development, speaking engagements, response strategy/crisis management and event support. McGregor established TRG’s Denver office in 2012 and became known as one of the first public relations professionals working in the legal cannabis industry. She began her career at Porter Novelli’s pharmaceutical practice in New York City.