Marino has added Knotel and Stay Alfred to its portfolio of real estate accounts. The agency has been retained by the brands to develop and execute a communications strategy to elevate their public profiles and help build and establish them among key target audiences. Knotel is a flexible office provider that services companies of all sizes in such locations as New York; San Francisco; London; Los Angeles; Washington, D.C.; Berlin and Brazil. Stay Alfred offers upscale travel apartments, with over 2,000 units in 33 walkable cities. Marino has represented a wide array of clients, including McDonald’s, Walmart, Crain’s New York Business and One World Trade Center, as well as trade associations and not-for-profits.
Manifest New York has been appointed brand communications agency for Canadian plant-based beverage company Earth’s Own. Manifest will focus on the company’s two oat milk brands—Happy Planet and Earth’s Own—which it will represent across the US and Canada respectively. The agency will be responsible for growing awareness of both brands through public relations, the launch of new products and the creation and execution of two thought leadership-led content series. Earth’s Own offers a range of organic and non-GMO products that the company says are aimed at promoting sustainability and ethical living. Since the start of 2019, the company has also added DICE, The Collective, BOU and Sawyer to its client roster.
AF1 Public Relations owner Amanda Fulkerson has been retained to assist with the rebranding of financial services organization Grow Capital. Grow, which was once focused on the cannabis market, is now involved in acquiring and developing niche companies. Fulkerson, who founded AF1 in Las Vegas in 2013, has also served as chief communications officer for the Clark County School District since 2011 and was previously chief deputy communications director and campaign press secretary for California governor Arnold Schwarzenegger. Grow CEO Jonathan Bonnette said that Fulkerson’s “experience in fast-paced industries and with national and international media is just the support we need as we move rapidly into our new niche.”