 |
Purplebricks, online real estate firm,has hired Weber Shandwick to handle much of its non-investment PR. The company has droppedwith Instinctif Partners. According to website Estate Agent Today, Purplebricks retains an in-house head of communications who handles some press and public relations queries, while its investor relations media queries are handled by Buchanan. The company spent an undisclosed amount to become the “official estate agent” of Team GB, which represents Britain and Northern Ireland in the Olympic and Paralympic Games. Weber serves as the global public relations agency for the Tokyo 2020 games. Purplebricks co-founder Kenny Bruce, who served as global sales director for the company, resigned this week.
 |
Osborn Barr | Paramore is partnering with poultry and prepared foods company Pilgrim’s to to increase brand awareness and customer engagement for Pilgrim’s USA. OBP will focus on social media and public relations to support existing marketing and advertising campaigns. Pilgrim’s has 26 production facilities and four prepared foods facilities across the country that serve retailers, restaurants, food service providers and consumers. “OBP’s mix of creativity and data-driven execution was the right match for our business,” said Pilgrim’s public relations and communications manager Kelsie McEndaffer. OBP’s client roster also includes Morton Buildings, Farm Credit, United Soybean Board, Bayer, LinkedIn and Nutrien Ag Solutions.
 |
Diamond Public Relations has added Hotel Rangá, a resort in Iceland, to its roster of European clients. The 52-unit property, which is celebrating its 20th anniversary this year, promotes itself as a prime viewing site for the Northern Lights. It has an on-site observatory with a roll-off roof and two high quality astronomical telescopes to provide guests with “optimal stargazing into the clear night skies of Iceland.” Miami-headquartered Diamond PR, which also has an office in Los Angeles, has clients in 14 countries on several continents.
Walt & Company picks up Sabre, an AI-native technology company backed by one of the world's largest travel data clouds... Trevelino/Keller adds Kawneer, an American manufacturer of aluminum systems for commercial construction use... The Door, a part of Dolphin, is named agency of record for Palm Tree Crew, a multi-vertical lifestyle brand.
PAN adds invoice lifecycle management platform Basware to its client roster and PANBlast, the agency’s division dedicated to emerging B2B SaaS and AI brands, picks up ChurnZero... KTA Media Group lands Forest Forward, a South Dallas nonprofit community revitalization organization... prsuade of Brooklyn picks up AOR duties for for açaí bowl and smoothie brand SoBoL.
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
