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Purplebricks, online real estate firm,has hired Weber Shandwick to handle much of its non-investment PR. The company has droppedwith Instinctif Partners. According to website Estate Agent Today, Purplebricks retains an in-house head of communications who handles some press and public relations queries, while its investor relations media queries are handled by Buchanan. The company spent an undisclosed amount to become the “official estate agent” of Team GB, which represents Britain and Northern Ireland in the Olympic and Paralympic Games. Weber serves as the global public relations agency for the Tokyo 2020 games. Purplebricks co-founder Kenny Bruce, who served as global sales director for the company, resigned this week.
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Osborn Barr | Paramore is partnering with poultry and prepared foods company Pilgrim’s to to increase brand awareness and customer engagement for Pilgrim’s USA. OBP will focus on social media and public relations to support existing marketing and advertising campaigns. Pilgrim’s has 26 production facilities and four prepared foods facilities across the country that serve retailers, restaurants, food service providers and consumers. “OBP’s mix of creativity and data-driven execution was the right match for our business,” said Pilgrim’s public relations and communications manager Kelsie McEndaffer. OBP’s client roster also includes Morton Buildings, Farm Credit, United Soybean Board, Bayer, LinkedIn and Nutrien Ag Solutions.
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Diamond Public Relations has added Hotel Rangá, a resort in Iceland, to its roster of European clients. The 52-unit property, which is celebrating its 20th anniversary this year, promotes itself as a prime viewing site for the Northern Lights. It has an on-site observatory with a roll-off roof and two high quality astronomical telescopes to provide guests with “optimal stargazing into the clear night skies of Iceland.” Miami-headquartered Diamond PR, which also has an office in Los Angeles, has clients in 14 countries on several continents.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products.... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
Hannah Cranston Media is selected as PR agency of record for Owlet, a company that produces smart infant monitoring products... RG2 Communications checks in at Okupa, a boutique hotel in Athens... Campstories signs on as PR agency of record for the Museum of Outdoor Arts, a nonprofit arts organization in Greenwood Village, CO.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Pendulum, an AI-driven social listening and intelligence platform with a video-first emphasis... Marino comes on board as agency of record in the U.S. for Italian food brands Pasta Garofalo and Di Marco Pinsa Romana... Verde Brand Communications, a Colorado-based PR and brand communications agency that works with outdoor and active-lifestyle brands, is named agency of record for ThruDark, a British performance apparel brand.
