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Purplebricks, online real estate firm,has hired Weber Shandwick to handle much of its non-investment PR. The company has droppedwith Instinctif Partners. According to website Estate Agent Today, Purplebricks retains an in-house head of communications who handles some press and public relations queries, while its investor relations media queries are handled by Buchanan. The company spent an undisclosed amount to become the “official estate agent” of Team GB, which represents Britain and Northern Ireland in the Olympic and Paralympic Games. Weber serves as the global public relations agency for the Tokyo 2020 games. Purplebricks co-founder Kenny Bruce, who served as global sales director for the company, resigned this week.
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Osborn Barr | Paramore is partnering with poultry and prepared foods company Pilgrim’s to to increase brand awareness and customer engagement for Pilgrim’s USA. OBP will focus on social media and public relations to support existing marketing and advertising campaigns. Pilgrim’s has 26 production facilities and four prepared foods facilities across the country that serve retailers, restaurants, food service providers and consumers. “OBP’s mix of creativity and data-driven execution was the right match for our business,” said Pilgrim’s public relations and communications manager Kelsie McEndaffer. OBP’s client roster also includes Morton Buildings, Farm Credit, United Soybean Board, Bayer, LinkedIn and Nutrien Ag Solutions.
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Diamond Public Relations has added Hotel Rangá, a resort in Iceland, to its roster of European clients. The 52-unit property, which is celebrating its 20th anniversary this year, promotes itself as a prime viewing site for the Northern Lights. It has an on-site observatory with a roll-off roof and two high quality astronomical telescopes to provide guests with “optimal stargazing into the clear night skies of Iceland.” Miami-headquartered Diamond PR, which also has an office in Los Angeles, has clients in 14 countries on several continents.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
Joe Smith, a brand consultancy that is part of Padilla, comes on board as brand partner for the Science Museum of Virginia... Christie & Co is named agency of record for the LASCO Lightning Weeder, which uses an electric discharge system to facilitate weed control while ensuring zero damage to crops... Merlot Marketing lands American Outdoor Grill, a division of RH Peterson and manufacturer of outdoor cooking appliances.
Trevelino/Keller adds Kreate, the designer, manufacturer and distributor of HDX and Husky storage products, to its client roster... Elle Communications, a subsidiary of Dolphin Entertainment, is named agency of record for NET Recovery, makers of an FDA-cleared neurostimulation device designed to reduce opioid and stimulant use... JOTO PR Disruptors signs up to help raise public awareness of Wisner Baum, a Los Angeles-based plaintiff law firm that has taken on companies in the pharmaceutical and environmental sectors, as well handling product liability litigation.
Gateway Group gets investor relations duties for Genasys, a company offering a comprehensive portfolio of preparedness, response, and analytics software and hardware systems... Stone Junction lands Precision Micro, a photochemical etching company, to help raise its visibility in industrial markets... PhillComm Global is named agency of record for futurist Matt Maher and his firm, M7 Innovations.
