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JCIR investor relations shop is advising Eldorado Resorts as it offers $8.6B to acquire Caesars Entertainment to create the nation’s biggest gambling company.
The combined entity will keep the Caesars name and have 60 US casino/resorts and gambling halls in 16 states. Eldorado and Caesars' shareholders will own 51 percent and 49 percent of the new NASDAQ-listed company, respectively.
The transaction calls for the sale of three Caesars properties—Harrah’s casinos in Atlantic City, Laughlin (Nev.) and New Orleans—to VICI Properties for $3.2B.
Eldorado CEO Tom Reeg said the merger will create “an extremely powerful suite of iconic gaming and entertainment brands, as well as valuable strategic alliances with industry leaders in sports betting and online gaming.”
JCIR founder/president Joseph Jaffoni, senior managing director Richard Land and managing director James Leahy represent Eldorado.
Teneo’s Stephen Cohen handles Caesars.
Kekst CNC represents Public Storage as it acquires National Storage Affiliates, which uses Joele Frank for media work, to create the world’s largest self-storage owner & operator.
Prosek Partners handles New York’s Tilray Brands, craft beer & cannabis operation, as it acquires BrewDog, a leading British independent beer producer in the UK, for $45M.
Brunswick Group handles Zurich Insurance as it agrees to buy UK-based Beazley specialty insurer in a deal valued at $11B.
FGS Global represents Brink’s as it agrees to acquire NCR Atleos, which relies on Collected Strategies, in a $6.6B cash & stock deal to create a leading fintech infrastructure company. (Updated)
A January article in O’Dwyer’s proposes that in 2026, the strongest financial brands will not simply tell compelling stories—they will “signal readiness.”
