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Weber Shandwick is replacing Ketchum on the Michelin North America account on July 1 following a competitive review that included the incumbent Omnicom shop.
Paul Jensen, president of Weber's NA corporate practice, will run the account from New York with input from across the Interpublic unit's network, including its Detroit automotive group.
Eric Bruner, external communications director at Michelin, praised Weber's team for its creativity and "enthusiasm for Michelin’s vision to give people everywhere a better way forward.”
He thanked Ketchum for its "award-winning and market leading support" since 2011.
Senior leaders have been exiting newly combined agencies since the wave of integrations started—the kind of departures that don't always make headlines but show up in who's running client accounts six months later.
Why CEO visibility is no longer optional as a communications tactic.
The “waiting period” that was once set aside for CEOs to develop their strategies before facing media scrutiny may be better used for corporate comms leaders get to know their CEO and what his or her short-term priorities will be.
Senior-most communications executives in the Fortune 500 earned between $50,000 and $100,000 more this year than they did two years ago, according to a recent survey of chief communications officers.
