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Weber Shandwick is replacing Ketchum on the Michelin North America account on July 1 following a competitive review that included the incumbent Omnicom shop.
Paul Jensen, president of Weber's NA corporate practice, will run the account from New York with input from across the Interpublic unit's network, including its Detroit automotive group.
Eric Bruner, external communications director at Michelin, praised Weber's team for its creativity and "enthusiasm for Michelin’s vision to give people everywhere a better way forward.”
He thanked Ketchum for its "award-winning and market leading support" since 2011.
Business leaders will face challenges in the upcoming year, some of which will come as a complete surprise, or beyond anyone's imagination.
Teneo has hired Philipp Grontzki, who is a 20-year veteran of corporate communications and financial journalism, as a managing director in its strategy and communications group.
Rowan Benecke, who co-founded Zeno Group and helmed Burson-Marsteller's tech practice, has joined McKinsey & Co as director of communications for North America.
BCW has named Golin's Matt Coldagelli EVP and leader of its corporate affairs practice in Chicago.
Abby Bailey, who headed corporate communications for Fedex in its Middle East, India and Africa region, has joined Teneo as managing director in Dubai.
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