Michelin Man

Weber Shandwick is replacing Ketchum on the Michelin North America account on July 1 following a competitive review that included the incumbent Omnicom shop.

Paul Jensen, president of Weber's NA corporate practice, will run the account from New York with input from across the Interpublic unit's network, including its Detroit automotive group.

Eric Bruner, external communications director at Michelin, praised Weber's team for its creativity and "enthusiasm for Michelin’s vision to give people everywhere a better way forward.”

He thanked Ketchum for its "award-winning and market leading support" since 2011.