 |
Weber Shandwick is replacing Ketchum on the Michelin North America account on July 1 following a competitive review that included the incumbent Omnicom shop.
Paul Jensen, president of Weber's NA corporate practice, will run the account from New York with input from across the Interpublic unit's network, including its Detroit automotive group.
Eric Bruner, external communications director at Michelin, praised Weber's team for its creativity and "enthusiasm for Michelin’s vision to give people everywhere a better way forward.”
He thanked Ketchum for its "award-winning and market leading support" since 2011.
Senior-most communications executives in the Fortune 500 earned between $50,000 and $100,000 more this year than they did two years ago, according to a recent survey of chief communications officers.
The pressure is on PR pros to make sure corporate messaging remains clear and cohesive. Business jargon is an obstacle to achieving this goal.
In today's volatile world of constant disruption, the ability to offer reliability and dependability is more valuable than ever.
