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The Worldcom Public Relations Group has added Airfoil Group in Detroit, IN.FOM in Singapore, MAARC in Paris and Tell-Em in Nairobi to its partnership. Airfoil Group specializes in product marketing for technology-based businesses. Founded in 2011, IN.FOM works with such clients as Grab, Microsoft, Intel, Herbalife, Expedia, UnionPay, ENGIE Asia Pacific and SGInnovate. Maarc employs a team of 20 consultants with expertise in areas including corporate communications, crisis and change management, and public affairs. Tell-Em serves the East African region, offering traditional PR services as well as public affairs, digital and creative support to clients including Coca-Cola, P&G, British Airways and Visa. Other partners added this year include KGBTexas (San Antonio and Houston), Raffetto Herman Strategic Communications (Seattle) and Tabua Digital (Portugal).
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KWT Global, an MDC Partners agency, has launched Brand on Purpose, a podcast that tells the stories of companies that work to serve the greater good. Created by KWT Global founder and CEO Aaron Kwittken, the podcast presents senior leaders, entrepreneurs and investors from both well-known and emerging purpose-driven companies, discussing how authentically engaging in social impact initiatives can elevate both brands and the communities they serve. The first season of Brand on Purpose, which starts up June 26, features a range of exec that includes Lyft head of social impact Mike Masserman, IROMMAN Foundation executive director Sarah Hartmann and Steve Wymer, eBay chief communications officer and eBay Foundation Board Chair. New episodes will be available to stream or download every Wednesday on Apple Podcasts, Google Podcasts, Spotify, TuneIn, Stitcher and aaronkwittken.com.
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Marriott International has donated $100,000 to Immigration Equality to support the organization’s work on behalf of LGBTQ and HIV-positive immigrants. The donation—the largest corporate gift Immigration Equality has ever received—will expand its work providing free legal services to LGBTQ asylum seekers. It will also enable Immigration Equality to advocate and litigate on behalf of LGBTQ immigrants before Congress and the courts. “Our longstanding partnership with Marriott International helps us make a meaningful difference in the lives of LGBTQ and HIV-positive immigrants,” said Immigration Equality executive director Aaron C. Morris.
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FLM Harvest, a strategic consulting, marketing and communications agency specializing in the agriculture, food and lifestyle segments, has awarded its Seed to Succeed partnership to Project EverGreen and Grow North Minnesota. The recipients will receive a total of up to $75,000 in pro bono services from the agency. Project EverGreen works to revitalize parks and public green spaces in urban areas, and provide free lawn and landscape services to military families with a deployed service member. Grow North is an initiative of the Carlson School of Management to accelerate and support Minnesota’s growing entrepreneur and innovation ecosystem in food and agriculture. FLM Harvest will provide services that include management consulting, strategic planning, creative services, digital and social strategy, media planning, and public relations services to both organizations.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
