BackBay Communications has been selected as PR agency for The Economist Events’ inaugural Climate Risk Summit, which takes place July 2 in London. The agency will work to raise awareness of the event and its speakers among key target media across a range of industries, as well as in climate risk, environmental, social and governance (ESG) investment communities. The effort will employ pre-event digital communications, including a Q&A speaker blog available at www.economistclimaterisk.com, and social media and media relations support at the event. BackBay has also worked with The Economist Events on summits including the Finance Disrupted events in New York and London and the Investing for Impact conference in New York.
The Pollack PR Marketing Group has been selected by Frontline Wildfire Defense System to support its entry into the Southern California marketplace. Pollack’s LAB186 digital marketing and content creation team will focus on upgrading the design and functionality of Frontline’s web presence to meet the needs of consumers while improving the user experience (UX) and user interface (UI) to increase organic search rankings. All efforts will work in coordination with Google ads. Frontline is a fire protection system that is architecturally incorporated into a home or business and when activated coats the structure and its surrounding landscape with Class A, biodegradable foam that effectively protects the structure from wildfire.
SRW, a full-service marketing agency that focuses on natural health and wellness brands, has been named agency of record for snack food manufacturer Calbee North America. The agency will lead marketing efforts for all Calbee NA brands, including Harvest Snaps and Popper Duos. “We partnered with SRW because they are the experts in natural, better-for-you CPG marketing, said Paul Laubscher, Director of Marketing Calbee North America director of marketing Paul Laubscher.
Version 2.0 Communications has added Ciprun Global, the U.S. subsidiary of China-based Ciprun Group, to its client roster. To launch Ciprun Global in the U.S. market, Version 2.0 is helping Ciprun to solidify its messaging, create a website and begin brand building and awareness campaigns. Version 2.0 is working to create buzz on a local and national level among technology and business media, reaching inventors and law firms that require support securing IP protection in China.
Lou Hammond Group has added Nexton, Travel Marquette and Brookgreen Gardens to its client roster. LHG will provide public relations, digital marketing and positioning services for all three clients. Nexton is a 5,000-acre mixed-use community near Charleston, S.C., Travel Marquette promotes the Michigan city and South Carolina’s Brookgreen Gardens contains over 2,000 species of native plants and contains the largest and most comprehensive collection of American figurative sculpture in the country. LHG will also continue to represent Sonoma County’s Tourism, Vintners and Winegrowers.