The National Rifle Assn. has officially cut ties with long-time PR firm Ackerman McQueen and dropped its top DC lobbyist Chris Cox, who was once tipped as successor to CEO Wayne LaPierre.
The NRA and AM have been embroiled in a messy lawsuit over billings and the release of financial documentation.
During its 38-year run, AM was responsible for the classic "From my cold, dead hands" messaging from the late actor Charlton Heston and for NRA-TV.
In a statement on the NRA website, LaPierre said the TV operation is being turned off due to the required investment to keep it on and for concerns that its programs were "becoming too far removed from our core mission: defending the Second Amendment."
The NRA will now focus on messaging via social media and its own website.
AQ charged NRA is trying to run away from its financial commitments by closing of NRA-TV.
“When given the opportunity to do the right thing, the NRA once again has taken action that we believe is intended to harm our company even at the expense of the NRA itself,” AM said in a statement.
The Oklahoma City shop believes "it's time to move on to a new chapter without the chaos that has enveloped the NRA,” though it pledged to continue the court fight.