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IMAGINE PR has been named North American PR agency for Mandapa, a Ritz-Carlton Reserve in Ubud, Bali. The agency will be handling general media relations services for the property, including media outreach, press releases and desk sides. Mandapa opened in September 2015 as the third resort in the Ritz-Carlton Reserve collection. It offers individually tailored spiritual, wellness and health programs as well as activities to suit travelers of all ages. The property has 35 suites, 25 private pool villas, a fitness center and a restorative spa offering a wide variety of treatments.
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MullenLowe PR has been named PR agency of record for athletic footwear and apparel manufacturer New Balance. The agency will support New Balance across such product categories as running, basketball, baseball, tennis and lifestyle. Planned initiatives include new product introductions, sponsored athlete programs and special event activations. The relationship builds upon New Balance’s work with MullenLowe Mediahub, a sibling agency that has been responsible for media planning and buying for the company since 2018. “The agency’s global sensitivities and creative approach have motivated the selection,” said New Balance head of global communications Romina Bongiovanni. MullenLowe's client roster also includes JetBlue, Feld Entertainment and Tropicana.
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PHG Consulting has added the Ministry of Tourism of Jalisco to its roster of international destination clients. PHG has also expanded its representation services for the Guadalajara Convention and Visitors Bureau, a client since 2015. Guadalajara is the capital of Jalisco, a state on Mexico’s Pacific coast. PHG Consulting team members who are based in the U.S. and Mexico City will assess hotels, venues and tourism service providers in Guadalajara to determine their ability to adequately serve their target markets. Based upon this evaluation, PHG Consulting will develop and execute a plan to generate leads and sales from high-profile meeting planners and international congress planners.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
