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Bain Capital is negotiating to buy a majority stake in WPP's Kantar research arm, a transaction that is a linchpin of CEO Mark Read's transformation plan at the unwieldy ad/research combine.
WPP said the transaction values Kantar in the $4B range.
The proposal is "subject to negotiation" and "there is no certainty that these discussions will result in a transaction involving Kantar."
WPP on July 1 announced the sale of its minority interest in Chime Group Holdings, the sports & entertainment communications firm, to majority shareholder Providence.
That transaction is pegged at $65M with additional payments geared to the future value of Chime growth.


Trump Media & Technology Group posted a $238M Q2 loss on $1.7M in revenues. That performance compares to a $20M loss and $883K revenues in the 2025 comparable quarter.
The Brand Amp represents Archer Aviation as it acquires Boeing’s $200M flying-taxi operation in return for a 20 percent stake in the Silicon Valley startup.
Amsterdam’s CFF Communications handles Accell Group as Europe’s No 1 e-bike and No. 2 bicycle maker declares insolvency after failing to find a buyer.
Randy Sinclair, who rose to lead investor relations at Chevron during an 11-year run, will move to Northrop Grumman on Aug. 10 as VP-IR.
Trailrunner International is handling Axum Capital Partners’ move to acquire a controlling interest in BARCODE, a performance hydration brand, in partnership with NBA All-Star Victor Wembanyama.



