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Bain Capital is negotiating to buy a majority stake in WPP's Kantar research arm, a transaction that is a linchpin of CEO Mark Read's transformation plan at the unwieldy ad/research combine.
WPP said the transaction values Kantar in the $4B range.
The proposal is "subject to negotiation" and "there is no certainty that these discussions will result in a transaction involving Kantar."
WPP on July 1 announced the sale of its minority interest in Chime Group Holdings, the sports & entertainment communications firm, to majority shareholder Providence.
That transaction is pegged at $65M with additional payments geared to the future value of Chime growth.


Tom Johnson, who has headed H/Advisors Abernathy since 2016, will join FGS Global as global head of private capital & financial services, effective Dec. 16.
Brunswick Group handles Paramount’s $30 cash per-share offer for all of Warner Bros Discovery, topping Netflix $27.50 cash/stock transaction.
ICR Inc. handles communications for Enhanced Ltd, which plans to run Olympic-type competitions with athletes using performance-enhancing drugs, as it goes public in a SPAC deal valued at $1.2B via a merger with A Paradise Acquisition Corp. of Hong Kong.
C Street Advisory Group handles strategic communications duties for American Signature Inc. as the Columbus-based home furnishings retailer declares Chapter 11.
Collected Strategies handles Exact Sciences as the cancer screening leader is acquired by Abbott in a deal with an enterprise value of $23B.



