Mitchell has been enlisted by FosterMore, a non-profit organization that works to raise awareness about foster care, to provide public relations and earned media expertise to drive media coverage for the group’s #DonateYourSmallTalk initiative. Mitchell has partnered with ad agency mcgarrybowen on the campaign, which asks people to devote the time they usually spend on small talk to spreading the word about foster care, inspiring dialogue and action around the issue. The campaign encompassed PSAs and ads, as well as a “trash bag activation” in which trash bags with a message about foster care were piled up on New York City streets, drawing the attention of passersby. Mitchell employed wide outreach to national and regional media around the United States, with the message appearing across ABC’s major channels, including ABC.com, “Good Morning America” and “The View.” FosterMore also sponsors Give Back, a program that provides college scholarships and mentoring to students who have faced economic hardship and other adversities.
Brandware has been selected to introduce Northfork, a personalized shop-by-recipe platform for grocery retailers, to the U.S. market. The agency’s Atlanta team will collaborate with Northfork offices in San Francisco, Sweden and the UK on brand and media strategy, including media relations and thought leadership programs. Northfork integrates grocery retailers’ websites and/or apps with publishers’ recipe content and lets shoppers automatically populate their grocery cart based on selected recipes and store inventories, even combining products that are shared between recipes. The addition of Northfork expands Brandware’s technology footprint, joining tech brands that include Yi Technology, CXC Simulations and Client Command.
Brilliant PR & Marketing has been retained as agency of record for the United States Playing Card Company, which manufactures such playing cards as the iconic BICYCLE® brand. Brilliant’s work with the company began with the launch of USPC’s “Hoyle” line of card games for kids. Now, the scope is expanding to also introduce the new line, “Games by BICYCLE,” which represents the brand’s foray into the tabletop games space. Brilliant’s roster of clients in the play and games space also includes Learning Resources, University Games and Educational Insights.