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| Claire Dixon |
Intel has named Claire Dixon, senior VP at VMware, VP & chief communications officer at the $70B semiconductor giant.
Prior to her two-year stint at VMware, Dixon spent four years as VP-global communications at eBay and held posts at GlaxoSmithKline and Unilever.
At eBay, she worked with Intel CEO Bob Swan on the spin out of PayPal.
He praised Dixon as a “world-class communications leader and team-builder.”
At Intel, Dixon is in charge of corporate communications, events, product PR, employee communications and analyst relations.
The British national reports to Michelle Johnston Holthaus, senior VP/GM-sales & marketing group and interim chief marketing officer.
The “waiting period” that was once set aside for CEOs to develop their strategies before facing media scrutiny may be better used for corporate comms leaders get to know their CEO and what his or her short-term priorities will be.
Senior-most communications executives in the Fortune 500 earned between $50,000 and $100,000 more this year than they did two years ago, according to a recent survey of chief communications officers.
The pressure is on PR pros to make sure corporate messaging remains clear and cohesive. Business jargon is an obstacle to achieving this goal.
