Healthcare and B2B technology agency PAN Communications has acquired London's Capella PR.
Financial terms of the deal weren’t publicly disclosed.
Capella provides communications for consumer and B2B brands in the technology, personal finance and retail sectors. It was founded in 2012 by former Brands2Life director Gareth Thomas and Porter Novelli alum Nia Evans.
The agency will be known as PAN UK in light of the acquisition. Thomas assumes the title of PAN UK managing director while Evans takes the dual roles of vice president and general manager.
PAN in a statement said the agencies’ compatibility and shard experience in emerging markets as well as an ability to widen its European foothold influenced its decision to acquire Capella.
“PAN’s global expansion has been on our radar for quite some time now, but it was important that we found the right firm, with the right people, at the right time. Capella hit the mark in each of those areas,” PAN president and CEO Philip A. Nardone, Jr. told O’Dwyer’s. “Having a wholly-owned office across the pond will allow PAN to capitalize on new international opportunities, amplify existing client programs and help Capella differentiate itself from the host of other small firms in the United Kingdom.”
Boston-based PAN, which focused on technology, healthcare and consumer tech brands, maintains additional offices in San Francisco, Orlando and New York.