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| Harold Burson |
Harold Burson's passion for client service, insatiable curiosity, humility and rock-solid values are why the Memphis native is a PR legend, said Pat Ford, ex-vice chairman of B-M, at last night's Museum of Public Relations event to honor the 98-year-old executive.
He said Burson was the "most disruptive force in the room" and widely admired by the 35K to 40K Burson-Marsteller staffers that he employed during his career.
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| From left: Harold Burson, Pat Ford, Jim Joseph |
Jim Joseph, global president of BCW, introduced Ford and thanked Burson for his wise counsel and support.
They spoke at the unveiling of the Museum's collection of papers and mementos of B-M's co-founder.
The exhibit includes the 1953 press release announcing the launch of B-M; a can of New Coke, which B-M introduced; personal notes from presidents Carter through George W. Bush; PRSA's Gold Anvil Award; and the distinguished alumnus award from the University of Mississippi.
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| Shelley Spector and Harold Burson |
Shelley Spector, founder of the Museum, kicked off the affair that was held at the WeWork meeting space at 85 Broad Street.
She profiled Burson's career path from stringer at the Memphis Commercial Appeal to combat engineer following the invasion of Normandy to covering the Nuremberg Trials for the American Forces Network to creation of B-M to crisis communications work for Tylenol and Coca-Cola.
Spector gave Burson the ultimate compliment, saying he's simply known in the profession by his first name, just like Beyonce and Cher.
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| Part of the Museum's collection of Burson's papers and mementos |
More than 100 PR students (New York University, City College, New Jersey City University, Syracuse University, Baruch College) and interns (BCW, FH, Porter Novelli, M Booth) attended the event.
Burson spent about 40 minutes fielding questions from the audience from topics ranging from Nuremberg to agency life.
He also took group selfies with the appreciative audience members.
The Legal Marketing Association Southwest and West regions will explore the ways in which legal marketers can leverage technology, strategy and innovation to drive meaningful growth at the Tech West x Southwest (TWxSW) Conference. “Set the Pace: Leading the Profession Forward” will be held from Oct. 14-16 at the Sheraton Phoenix Downtown... Washington Women in Public Relations will present its 2026 Woman of the Year Award with the theme "The Trust Gap: Leadership, Influence, and Truth in a Fragmented World," which will be held at the Potomac Hotel, Autograph Collection (formerly the Salamander DC) on Oct. 23 from 11:00 a.m. to 1:00 p.m....KikiNetwork Communications is holding the AI in HigherEd MarComms Conference, Jan. 11–12, 2027, in New York City.
Antenna Group is presenting “Antenna House 2026: The Value Transition,” an immersive Climate Week NYC experience... Statusphere, an AI marketing platform, is hosting Status Summit, which will focus on how AI is changing the way consumers discover, evaluate and ultimately choose brands and products... Antenna Up, a commercial, cultural and philanthropic infrastructure company that partners with brands and media to develop what it calls a “healthier men's media ecosystem in the US,” is sponsoring its second annual Marketing to Men Summit.
“The Value of PR” was the theme of this year’s Communications Week, which included events in New York, Chicago, London and Germany that ran from Oct. 14 to 18.
Musem of Public Relations celebrates some of the industry's first female leaders... IPR is hosting 2019 Bridge PR and Communications Conference in April... USC Annenberg event to look at the future of technology in communications.
Museum of PR slates fourth annual BlackPRHistory event on Jan. 30... Slate PR partners with GLADD in presenting annual awards gala May 4 in NYC... New York Women in Communications schedules career change session Jan. 31.
