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| Jeff Hunt |
Legend Labs, a brand and reputation management firm, has been launched by Jeff Hunt, former Burson-Marsteller chief operating officer and co-founder of digital and management consulting firm PulsePoint Group. Joining Hunt as partners in the venture are Ahmed Khamash and James Wakefield, both of whom worked with Hunt at PulsePoint. The three have substantial experience working in professional and intercollegiate sports, as well as the higher education, cybersecurity, and energy sectors. Legend Labs has already completed rebranding efforts for the NCAA’s West Coast Conference and professional golfer Brooks Koepka. The firm also is engaged with Caterpillar, Johns Hopkins University, BioMarin and the Pac-12 Conference.
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Cision has introduced the next generation version of its communications platform Cision Communications Cloud. The new version of the platform follows Cision’s acquisition of startups TrendKite and Falcon.io in January. The company says that TrendKite’s monitoring and analytics capabilities have been integrated with the platform’s existing capabilities to provide improved user experience, more intelligent and interactive reporting, and better campaign execution. “We’re offering an end-to-end workflow, real-time insights, and the only communications platform that truly measures the value of earned media,” said Cision CEO Kevin Akeroyd. The next generation Cision Communications Cloud is now available in the U.S. and it will soon be available globally.
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MMGY Global has announced a new values mission along with the rollout of a new brand mark and naming convention. The new values mission is to encourage people to build a cultural bridge of understanding through travel experiences. MMGY’s new brand mark was inspired by the earth’s axial tilt of 23.5 degrees, keeping with the idea that no matter where you are in the world, we all revolve around one axis. The agency’s new naming convention is meant to create a direct link between MMGY Global and each of the company’s marketing communications brands. The brands will be referred to as: MMGY (flagship integrated marketing communications agency); MMGY Digital Spring (European content and media services firm); MMGY Grifco (UK-based international luxury travel and lifestyle PR); MMGY Hills Balfour (public relations and marketing communications with offices in Europe and the Middle East); MMGY Myriad (international destination representation in North America); MMGY NJF (North American PR, social and experiential marketing); MMGY Ophir (UK-based travel, hospitality and lifestyle PR); and MMGY Travel Intelligence, formerly DK Shifflet (research, data and insights exclusively for the travel and tourism industry).
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
