Legend Labs, a brand and reputation management firm, has been launched by Jeff Hunt, former Burson-Marsteller chief operating officer and co-founder of digital and management consulting firm PulsePoint Group. Joining Hunt as partners in the venture are Ahmed Khamash and James Wakefield, both of whom worked with Hunt at PulsePoint. The three have substantial experience working in professional and intercollegiate sports, as well as the higher education, cybersecurity, and energy sectors. Legend Labs has already completed rebranding efforts for the NCAA’s West Coast Conference and professional golfer Brooks Koepka. The firm also is engaged with Caterpillar, Johns Hopkins University, BioMarin and the Pac-12 Conference.
Cision has introduced the next generation version of its communications platform Cision Communications Cloud. The new version of the platform follows Cision’s acquisition of startups TrendKite and Falcon.io in January. The company says that TrendKite’s monitoring and analytics capabilities have been integrated with the platform’s existing capabilities to provide improved user experience, more intelligent and interactive reporting, and better campaign execution. “We’re offering an end-to-end workflow, real-time insights, and the only communications platform that truly measures the value of earned media,” said Cision CEO Kevin Akeroyd. The next generation Cision Communications Cloud is now available in the U.S. and it will soon be available globally.
MMGY Global has announced a new values mission along with the rollout of a new brand mark and naming convention. The new values mission is to encourage people to build a cultural bridge of understanding through travel experiences. MMGY’s new brand mark was inspired by the earth’s axial tilt of 23.5 degrees, keeping with the idea that no matter where you are in the world, we all revolve around one axis. The agency’s new naming convention is meant to create a direct link between MMGY Global and each of the company’s marketing communications brands. The brands will be referred to as: MMGY (flagship integrated marketing communications agency); MMGY Digital Spring (European content and media services firm); MMGY Grifco (UK-based international luxury travel and lifestyle PR); MMGY Hills Balfour (public relations and marketing communications with offices in Europe and the Middle East); MMGY Myriad (international destination representation in North America); MMGY NJF (North American PR, social and experiential marketing); MMGY Ophir (UK-based travel, hospitality and lifestyle PR); and MMGY Travel Intelligence, formerly DK Shifflet (research, data and insights exclusively for the travel and tourism industry).