Uproar PR has been selected as the agency of record for ABC Fine Wine & Spirits, Florida’s oldest and largest independent wine and spirits retailer, and TheHumidor.com, the second-largest cigar retailer in the nation and ABC’s newest brand. Uproar will support new store openings in Marco Island, Boca Raton and Jacksonville, while highlighting customer experiences like ABC’s wine, beer and spirits daily sampling stations, growler and crowler fill-ups, and in-store concierge services for parties and large events. Uproar will also create both press and social media buzz around TheHumidor.com for the company’s commitment to offering premium cigars sourced from around the world.
French/West/Vaughan has been selected as advertising agency of record by the Greenville-Pitt County Convention & Visitors Bureau (Visit Greenville, NC). FWV will collaborate with Visit Greenville, NC on the development of a creative campaign for leisure audiences geared toward driving overnight visitors to the area from outside of Pitt County, along with campaigns targeting meeting planners and sports events organizers. FWV will also handle media planning and buying duties for all three audiences. According to Visit North Carolina, domestic visitors to and within Pitt County spent $246.72 million in 2017, up from $231.40 million in 2016.
Version 2.0 Communications has added ETQ and Opengear to its portfolio of enterprise technology clients. Version 2.0 is tasked with building brand awareness for ETQ, which provides quality management solutions to more than 500 global companies, spanning industries including electronics, heavy industry, food and beverage and medical devices. The agency will also work to establish ETQ’s executives as thought leaders on issues pertaining to quality. Version 2.0 has also led ETQ’s messaging update efforts and handles the company’s social media. For Opengear, which offers solutions that deliver secure, resilient network access and automation to critical IT infrastructure, Version 2.0 is executing a strategic thought leadership campaign to drive dialogue around the importance of a resilient network. It will also support the company’s business growth through media and analyst relations and awards and speaking programs.