Netflix has recruited Jackie Lee-Joe from BBC Studios for the top marketing spot as the streaming company seeks to bolster its international programming.
Lee-Joe, who has more than 20 years of media, telecom and technology marketing experience, was in charge of promoting BBC shows, such as "Planet Earth" and "Doctor Who," and overseeing its social media strategy. She joined the Beeb in 2015.
Lee-Joe will be stationed in Los Angeles when she begins working for Netflix in September
The Australian takes over for Kelly Bennett, who held the marketing post for six years, and reports to Ted Sarandos, chief content officer. He called Lee-Joe a "truly original thinker with a wealth of global experience."
Prior to the BBC, Lee-Joe spent four years at Skype, exiting as global director of audience marketing, entertainment partnerships & broadcast media.
She joined Skype from Virgin Mobile, where she was GM-brand & acquisition marketing & communications, and also did stints at Carphone Warehouse and Orange.
Netflix has about 150M memberships in more than 190 countries.