![]() |
| Chris Cox |
Chris Cox, who was executive director of the National Rifle Association for 17 years before exiting the organization in June, has launched his own consulting firm, Capitol 6 Advisors.
Cox says that the new firm “will provide long-range strategic public policy and public affairs consulting, crisis management and brand positioning for companies and organizations with complex problems.”
The firm’s name refers to the military term “watch your six,” which means to keep aware of what’s going on outside your field of vision.
Cox resigned his post at the NRA after having been suspended by the organization because of charges that he participated in an attempt to oust the organization's chief executive, Wayne LaPierre. He has called those allegations “offensive and patently false.”
A statement on the firm’s website says that Capitol 6 will work with corporate clients, associations, candidates and nonprofits.
“I’ve built teams that could not be beaten in Washington,” Cox said in a Tweet announcing the launch. “Cap6 will be no different.”


How risks and opportunities have evolved for communicators in the second Trump administration.
Too many executives view public affairs as a technical task. They think that if their policy is strong, their facts are correct, and their lawyers are ready, the outcome will naturally follow. That’s a dangerous misconception.
A majority of Americans (52 percent) say president Trump launched the invasion of Iran in part to distract voters from the Jeffrey Epstein sex scandal. Forty percent disagree, according to Drop Site/Zeteo/Data for Progress survey conducted March 6-8.





