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Researchscape International, a survey-research consultancy and SaaS firm, has developed a new artificial intelligence-powered software tool to help market researchers generate detailed reports based on their research findings. According to the company, ResearchStory lets users avoid much of the manual work and documentation involved in compiling and presenting survey results. It provides executive summaries, crosstab data mining, automated text analysis, question pattern matching and demographic weighting. According to Researchscape International vice president, business development, Tony Cheevers, “ResearchStory is a productivity enhancer for everyone who conducts research and lacks the bandwidth to spend as much time as they wish developing PowerPoint or summary reports.” The first external implementation of the tool is for users of the enterprise survey software company, SurveyGizmo. Researchscape will provide free access to ResearchStory to customers with SurveyGizmo Professional and Full Access licenses for the remainder of 2019.
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Vested has purchased a minority stake in Caliber Corporate Advisers. The firms will share a joint office location, with Caliber’s New York team moving into Vested’s NYC Headquarters. Caliber will maintain its offices in Austin and Vested will continue to operate from its London office. Vested gains access to Caliber’s resources, including its specialized writing staff and content capabilities. Caliber will have the opportunity to tap into Vested’s branding expertise. The agencies will look to each other as conflict shops when relevant, and plan to collaborate on a range of technology tools in development by each firm.
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| Ted Kalo |
Shape Advocacy, a new strategic communications firm, has been launched by three former staffers at public affairs firm LMG. Ted Kalo, LMG’s former chief operating officer, and Sam Sokol, a former LMG senior vice president, are the founding partners of the firm. Casey Murray, who was a communications associates at LMG, is joining Shape as a director. Kalo and Sokol are also veterans of the House Judiciary Committee. The Motion Picture Association of America has signed on as one of the agency’s first clients.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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