PR veteran Dave Karraker is leaving as VP-communications at Campari North America after a 12-year run to launch Raptor Communications in San Francisco.
In charge of corporate/internal communications, Karraker also handled brand (Campari, Wild Turkey, SKYY Vodka, Aperol) and crisis work in the US, Canada, Mexico and Jamaica.
He developed Campari NA’s digital strategy unit and managed licensing, product placement, charitable giving and customer service. In conjunction with his post, Karraker chairs the PA committee of the Distilled Spirits Council of the US.
Prior to Campari, Karraker was senior director of corporate communications at Sony Computer Entertainment America, where he launched PlayStation 3; VP-corporate communications at Allied Domecq Spirits and Wine and director of marketing communications at Kmart.
Karraker will exit Campari on July 31 and run Raptor communications/partnership marketing consulting operation until he decides his next career move.