Ivie Parker
Ivie Parker

Lou Hammond Group is expanding into the Denver market. LHG Denver offers expertise in communications, marketing, media relations, advertising, digital and creative services for clients in such industries as hospitality and tourism, real estate, healthcare, financial services, energy, tech, nonprofit and destination marketing. The new office is headed by Ivie Parker, who was previously director of hospitality marketing at Timbers Resorts. Parker has also served as director of marketing for Denver-based Two Roads Hospitality (formerly Destination Hotels). She will combine her knowledge of western culture with Lou Hammond Group’s reputation and expertise to implement national communications programs with a regional focus.

George F. Snell III

Matter Communications has launched a live video initiative, mLive. mLive produces live videos for brands across a wide range of original programming: product launches and demonstrations, cooking and game shows, interview and talk shows, thought leadership and corporate news, as well as live shows developed around corporate events and industry conferences. George F. Snell III is GM and executive producer of the new initiative. Snell comes to Matter from Weber Shandwick, where he was executive vice president of integrated media. “mLive will provide the creative and technical know-how as well as the targeted distribution needed to elevate our clients’ brands and help them reach their most important audiences,” said Matter CEO Scott Signore.

Jeffrey Freedman
Jeffrey Freedman

RooneyPartners has started up a medical communications practice. Jeffrey Freedman will lead the practice. Prior to joining RooneyPartners, Freedman was executive vice president at Medical Knowledge Group LLC and vice president of integrated communications at AXON Communications, Inc. He will help to further advance the firm’s growing global healthcare practice with complementary medical communications services, including scientific platform development, multichannel education programming, advisory board management, congress & symposia activities, value proposition development and creative marketing.