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| Sarah Guldin |
Sarah Guldin, a ten-year Ogilvy veteran, is now communications chief for Mastercard's Asia-Pacific region.
Posted in Singapore since 2014, she counseled Ogilvy's Fortune 50 clients across the 10-country APAC sector and developed Coca-Cola's social media strategy.
Earlier, Guldin was based in Beijing, overseeing corporate initiatives there and for Ogilvy's Shanghai and Guangzhou offices. She worked on projects for the US Embassy, Special Olympics and WPP.
Prior to Ogilvy, Guldin was on the World Economic Forum's media team. She also did a four-year stint at Burson-Marsteller's Beijing office, where she handled global PR for 2008 Olympic sponsors, including Samsung, as well as clients such as Accenture, Lexus and Nestle.
The “waiting period” that was once set aside for CEOs to develop their strategies before facing media scrutiny may be better used for corporate comms leaders get to know their CEO and what his or her short-term priorities will be.
Senior-most communications executives in the Fortune 500 earned between $50,000 and $100,000 more this year than they did two years ago, according to a recent survey of chief communications officers.
The pressure is on PR pros to make sure corporate messaging remains clear and cohesive. Business jargon is an obstacle to achieving this goal.
