Zero Likes

Ketchum and Droga5 UK are working with Kahlua on a campaign encouraging consumers to take likes and social media less seriously and focus on living “in the moment.” Kahlua’s Zero Likes Given initiative will include a pop-up exhibition, on display in New York City from July 25-27, consisting of Instagram photos from around the world that all received zero likes. The goal of the exhibition is to give attendees a break from the pressure of their like count by celebrating the beauty of unliked images and proudly displaying them at the gallery. “The Zero Likes Given exhibition is our way of reminding one another to focus more on in-the-moment experiences; to appreciate the moment, not the view through a camera," said Kahlúa Brand Director, Pernod Ricard USA Troy Gorczyca. The campaign cites a recently released study showing that while over 90 percent of millennials think it’s important to live in the moment, more than half of them have missed an important moment because they were trying to capture it on social media.

Fertility

Kaplow Communications has been named agency of record for Extend Fertility, a fertility services company based in New York City. Kaplow will work to increase awareness of Extend Fertility’s offerings. Extend Fertility helps women take on their fertility choices by making egg freezing, embryo freezing and IVF treatments more accessible and affordable, with pricing 40 percent less than the national average. The company is led by chief executive officer Anne Hogarty, who was formerly chief business officer of Prelude Fertility, a national network of fertility clinics, and chief marketing officer Steph So, who was previously chief marketing officer at Cover FX, a global color cosmetics brand. Other brands that are part of Kaplow’s health and wellness practice include 23andMe and The Breast Cancer Research Foundation.

Pleasanton

Ballantines PR has been chosen as official PR agency of record for AC Hotel Pleasanton. The agency has been tasked with providing strategic guidance and execution to raise consumer awareness of the property’s opening this fall. Situated in the heart of the Tri-Valley in Northern California near San Francisco, the AC Hotel Pleasanton is part of the AC Hotels by Marriott chain, which operates in locations including Austria, Brazil, France, Italy, the UK and North America.