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Ketchum and Droga5 UK are working with Kahlua on a campaign encouraging consumers to take likes and social media less seriously and focus on living “in the moment.” Kahlua’s Zero Likes Given initiative will include a pop-up exhibition, on display in New York City from July 25-27, consisting of Instagram photos from around the world that all received zero likes. The goal of the exhibition is to give attendees a break from the pressure of their like count by celebrating the beauty of unliked images and proudly displaying them at the gallery. “The Zero Likes Given exhibition is our way of reminding one another to focus more on in-the-moment experiences; to appreciate the moment, not the view through a camera," said Kahlúa Brand Director, Pernod Ricard USA Troy Gorczyca. The campaign cites a recently released study showing that while over 90 percent of millennials think it’s important to live in the moment, more than half of them have missed an important moment because they were trying to capture it on social media.
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Kaplow Communications has been named agency of record for Extend Fertility, a fertility services company based in New York City. Kaplow will work to increase awareness of Extend Fertility’s offerings. Extend Fertility helps women take on their fertility choices by making egg freezing, embryo freezing and IVF treatments more accessible and affordable, with pricing 40 percent less than the national average. The company is led by chief executive officer Anne Hogarty, who was formerly chief business officer of Prelude Fertility, a national network of fertility clinics, and chief marketing officer Steph So, who was previously chief marketing officer at Cover FX, a global color cosmetics brand. Other brands that are part of Kaplow’s health and wellness practice include 23andMe and The Breast Cancer Research Foundation.
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Ballantines PR has been chosen as official PR agency of record for AC Hotel Pleasanton. The agency has been tasked with providing strategic guidance and execution to raise consumer awareness of the property’s opening this fall. Situated in the heart of the Tri-Valley in Northern California near San Francisco, the AC Hotel Pleasanton is part of the AC Hotels by Marriott chain, which operates in locations including Austria, Brazil, France, Italy, the UK and North America.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
IMAGINE PR lands North American PR duties for England's Louma Country Hotel... Meyocks is selected by the U.S. Dairy Export Council to design and produce marketing materials and communication assets across a global portfolio, spanning domestic markets and international audiences... TEAM LEWIS wins AOR responsibilities for Lazada Malaysia, which operates under Alibaba's International Digital Commerce Group.
Hopscotch lands European space transportation company ArianeGroup and its subsidiaries, Arianespace and MaiaSpace, to strengthen the visibility of their brands and leadership teams across the media, corporate social channels and stakeholder communities in France and Germany... Redpoint signs on as agency of record for Visit Bath County, destination marketing organization for the Virginia county... Impact PR & Communications is selected to lead strategic public relations for Guardian Revival, which works to improve the mental health and well-being of military personnel, veterans and first responders and their families, at no cost to them.
