Keith Grossman, a former chief revenue officer at Bloomberg Media, will become president of Time magazine on July 22.
Ed Felsenthal, Time CEO/editor-in-chief, credits Grossman for growing Bloomberg's revenues “strongly and consistently,” reaching a 16 percent annual clip across print, video, digital and event platforms in 2018.
In his earlier 12-year stint at Conde Nast, Grossman bolstered Wired’s revenue and launched its tablet edition. Wired became the first Conde Nast brand to generate more than 50 percent of revenues from digital, according to Felsenthal’s note to staffers.
Most recently, Grossman was at Engine, a marketing/tech company.
Salesforce founder Marc Benioff and his wife, Lynn, own Time, which they bought from Meredith for $190M.