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HL Group has been selected as U.S. communications firm for Swiss hotel chain The Bürgenstock Selection. The agency will be responsible for growing the chain’s presence through a strategic media relations campaign. HL Group’s efforts will center on three properties: the Bürgenstock Resort Lake Lucerne, the Hotel Schweizerhof Bern & THE SPA, and the Royal Savoy Hotel & Spa Lausanne. HL Group’s portfolio of travel clients also include Four Seasons Hotels and Resorts (global agency of record), NetJets and Puntacana Resort & Club.
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Caryl Communications has been appointed media correspondent for Steven Kratchman Architect, P.C., an architecture and design firm that specializes in renovating underused and overlooked properties. Caryl’s work for the firm includes media relations, social media, content development (press releases, website, email marketing and more) and other strategic public relations activities, such as speaking opportunities, award nominations and special events. SKAPC works with developers of commercial and residential properties throughout New York City, the Hudson River Valley and along New Jersey’s Gold Coast. The firm is known for designing vertical additions to existing buildings and has completed nearly 50 projects which involved adding a rooftop terrace, penthouse, single-story and sometimes six or more stories to an existing structure.
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Brilliant PR & Marketing, which specializes in juvenile and family brands, has been retained as the US agency of record for toy company SCHLEICH USA. Brilliant will be working on the brand’s media and influencer relations, promoting Schleich’s investment in flagship retail environments, and developing content creation in such areas as digital apps and feature films. The agency’s efforts will be in support of campaigns targeted at niche markets in the US. Founded in 1935, Schleich is the seventh-largest toy company in the German market and sells more than 30 million figurines per year at 40,000 retail outlets in 60 countries.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
SourceCode Communications picks up Breezy, an AI-powered workspace built for residential real estate professionals... CIIC PR is named U.S. and Canadian press office for the Hotel Cala di Volpe and Cervo Hotel, properties in northeastern Sardinia, Italy... Wilful, a London shop, lands climate action platform Ecologi.
