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HL Group has been selected as U.S. communications firm for Swiss hotel chain The Bürgenstock Selection. The agency will be responsible for growing the chain’s presence through a strategic media relations campaign. HL Group’s efforts will center on three properties: the Bürgenstock Resort Lake Lucerne, the Hotel Schweizerhof Bern & THE SPA, and the Royal Savoy Hotel & Spa Lausanne. HL Group’s portfolio of travel clients also include Four Seasons Hotels and Resorts (global agency of record), NetJets and Puntacana Resort & Club.
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Caryl Communications has been appointed media correspondent for Steven Kratchman Architect, P.C., an architecture and design firm that specializes in renovating underused and overlooked properties. Caryl’s work for the firm includes media relations, social media, content development (press releases, website, email marketing and more) and other strategic public relations activities, such as speaking opportunities, award nominations and special events. SKAPC works with developers of commercial and residential properties throughout New York City, the Hudson River Valley and along New Jersey’s Gold Coast. The firm is known for designing vertical additions to existing buildings and has completed nearly 50 projects which involved adding a rooftop terrace, penthouse, single-story and sometimes six or more stories to an existing structure.
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Brilliant PR & Marketing, which specializes in juvenile and family brands, has been retained as the US agency of record for toy company SCHLEICH USA. Brilliant will be working on the brand’s media and influencer relations, promoting Schleich’s investment in flagship retail environments, and developing content creation in such areas as digital apps and feature films. The agency’s efforts will be in support of campaigns targeted at niche markets in the US. Founded in 1935, Schleich is the seventh-largest toy company in the German market and sells more than 30 million figurines per year at 40,000 retail outlets in 60 countries.
CIIC PR is named agency of record for Sushi by Boū, an omakase restaurant with more than 23 locations across major U.S. markets... 5W signs up water technology company VVater, developer of the Farady Reactor, an electrified water purification system... Firecracker PR is selected as public relations agency of record for MIMARU, an apartment-style hotel brand for families and that operates 27 locations in Tokyo, Kyoto and Osaka, Japan.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
Joe Smith, a brand consultancy that is part of Padilla, comes on board as brand partner for the Science Museum of Virginia... Christie & Co is named agency of record for the LASCO Lightning Weeder, which uses an electric discharge system to facilitate weed control while ensuring zero damage to crops... Merlot Marketing lands American Outdoor Grill, a division of RH Peterson and manufacturer of outdoor cooking appliances.
