HL Group has been selected as U.S. communications firm for Swiss hotel chain The Bürgenstock Selection. The agency will be responsible for growing the chain’s presence through a strategic media relations campaign. HL Group’s efforts will center on three properties: the Bürgenstock Resort Lake Lucerne, the Hotel Schweizerhof Bern & THE SPA, and the Royal Savoy Hotel & Spa Lausanne. HL Group’s portfolio of travel clients also include Four Seasons Hotels and Resorts (global agency of record), NetJets and Puntacana Resort & Club.
Caryl Communications has been appointed media correspondent for Steven Kratchman Architect, P.C., an architecture and design firm that specializes in renovating underused and overlooked properties. Caryl’s work for the firm includes media relations, social media, content development (press releases, website, email marketing and more) and other strategic public relations activities, such as speaking opportunities, award nominations and special events. SKAPC works with developers of commercial and residential properties throughout New York City, the Hudson River Valley and along New Jersey’s Gold Coast. The firm is known for designing vertical additions to existing buildings and has completed nearly 50 projects which involved adding a rooftop terrace, penthouse, single-story and sometimes six or more stories to an existing structure.
Brilliant PR & Marketing, which specializes in juvenile and family brands, has been retained as the US agency of record for toy company SCHLEICH USA. Brilliant will be working on the brand’s media and influencer relations, promoting Schleich’s investment in flagship retail environments, and developing content creation in such areas as digital apps and feature films. The agency’s efforts will be in support of campaigns targeted at niche markets in the US. Founded in 1935, Schleich is the seventh-largest toy company in the German market and sells more than 30 million figurines per year at 40,000 retail outlets in 60 countries.