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HL Group has been selected as U.S. communications firm for Swiss hotel chain The Bürgenstock Selection. The agency will be responsible for growing the chain’s presence through a strategic media relations campaign. HL Group’s efforts will center on three properties: the Bürgenstock Resort Lake Lucerne, the Hotel Schweizerhof Bern & THE SPA, and the Royal Savoy Hotel & Spa Lausanne. HL Group’s portfolio of travel clients also include Four Seasons Hotels and Resorts (global agency of record), NetJets and Puntacana Resort & Club.
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Caryl Communications has been appointed media correspondent for Steven Kratchman Architect, P.C., an architecture and design firm that specializes in renovating underused and overlooked properties. Caryl’s work for the firm includes media relations, social media, content development (press releases, website, email marketing and more) and other strategic public relations activities, such as speaking opportunities, award nominations and special events. SKAPC works with developers of commercial and residential properties throughout New York City, the Hudson River Valley and along New Jersey’s Gold Coast. The firm is known for designing vertical additions to existing buildings and has completed nearly 50 projects which involved adding a rooftop terrace, penthouse, single-story and sometimes six or more stories to an existing structure.
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Brilliant PR & Marketing, which specializes in juvenile and family brands, has been retained as the US agency of record for toy company SCHLEICH USA. Brilliant will be working on the brand’s media and influencer relations, promoting Schleich’s investment in flagship retail environments, and developing content creation in such areas as digital apps and feature films. The agency’s efforts will be in support of campaigns targeted at niche markets in the US. Founded in 1935, Schleich is the seventh-largest toy company in the German market and sells more than 30 million figurines per year at 40,000 retail outlets in 60 countries.
Rubenstein Public Relations re-ups as agency of record for Doroni Aerospace, a provider of personal electric vertical takeoff and landing aircraft... Zapwater Communications is appointed US AOR for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End... MZ Group lands strategic investor relations and financial communications program for Zefiro Methane Corp.
Ripley PR is named PR shop for HCSS, which provides construction management software for the heavy civil and infrastructure construction industry... Redpoint checks in at The Alfond Inn at Rollins College... RG2 Communications lands International Design, a curatorial platform bringing together collectible design, contemporary art and cultural experiences.
Coyne PR picks up AOR duties for Goddard Systems, LLC, manager of a franchise system that serves more than 100K students... GO PR lands JW Marriott Detroit Water Square, which will open in February 2027... REYA Communications signs on as the U.S. and Canada agency of record for Yora Nordic Spa Brownstone, a 130,00-square-foot property opening in Portland, CT this November.
Gatesman picks up AOR duties for Cincinnati Metro and has been selected to lead the development of PA Brews, a statewide brand initiative designed to unite and elevate Pennsylvania’s brewing industry... RED PR is named AOR for Jenny’s Barn, a Southampton, NY boutique that offers handmade jewelry, vintage décor and Western-inspired pieces... Darby Communications, an Asheville, NC-based firm that supports outdoor, hunting, fishing and endurance brands, signs on with Offgrid Provisions.
Attention Comms is selected as strategic communications partner for The Chaka Khan Foundation... Brokaw, a Cleveland, OH-based marketing, advertising and social content production firm, signs on as full-service marketing agency of record for the University of Akron... JDPR is named public relations agency of record for JumboMax Golf Grips. 
