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HL Group has been selected as U.S. communications firm for Swiss hotel chain The Bürgenstock Selection. The agency will be responsible for growing the chain’s presence through a strategic media relations campaign. HL Group’s efforts will center on three properties: the Bürgenstock Resort Lake Lucerne, the Hotel Schweizerhof Bern & THE SPA, and the Royal Savoy Hotel & Spa Lausanne. HL Group’s portfolio of travel clients also include Four Seasons Hotels and Resorts (global agency of record), NetJets and Puntacana Resort & Club.
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Caryl Communications has been appointed media correspondent for Steven Kratchman Architect, P.C., an architecture and design firm that specializes in renovating underused and overlooked properties. Caryl’s work for the firm includes media relations, social media, content development (press releases, website, email marketing and more) and other strategic public relations activities, such as speaking opportunities, award nominations and special events. SKAPC works with developers of commercial and residential properties throughout New York City, the Hudson River Valley and along New Jersey’s Gold Coast. The firm is known for designing vertical additions to existing buildings and has completed nearly 50 projects which involved adding a rooftop terrace, penthouse, single-story and sometimes six or more stories to an existing structure.
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Brilliant PR & Marketing, which specializes in juvenile and family brands, has been retained as the US agency of record for toy company SCHLEICH USA. Brilliant will be working on the brand’s media and influencer relations, promoting Schleich’s investment in flagship retail environments, and developing content creation in such areas as digital apps and feature films. The agency’s efforts will be in support of campaigns targeted at niche markets in the US. Founded in 1935, Schleich is the seventh-largest toy company in the German market and sells more than 30 million figurines per year at 40,000 retail outlets in 60 countries.
Velocitas, a Miami-based agency, picks up US AOR duties for Flam, a deep-tech startup pioneering AI-native content... Broadhead drives PR for Stoughton Trailers, No. 5 manufacturer of semi-truck trailers in North America... Laura Davidson Public Relations, wins PR work from Anthology of Athens, an 18-room boutique hotel in Greece.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
