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| Tom Cochran |
Tom Cochran, who oversaw digital initiatives for the Obama administration, has been named partner and chief growth officer at 720 Strategies, where he previously served as chief technology officer from 2006 to 2011.
Cochran returns to 720 Strategies from Edelman, where he was general manager, digital and integrated marketing in the firm’s Washington office. He previously served as chief digital strategist and vice president, public sector at computer software company Acquia and chief technology officer at Atlantic Media.
While working at the White House, Cochran oversaw an upgrade of the U.S. embassy website and spearheaded the implementation of ShareAmerica, a platform for distributing public diplomacy content to global audiences. He also led the technology team behind the White House’s “We the People” petition platform.
720 founder and CEO Pam Fielding said that Cochran’s “credentials, reputation and experience add tremendous value to our agency and for our clients – and reflect our commitment to growth and continued leadership in the public affairs and public relations arenas.”
Global Counsel managing director Benedict Brogan is joining FTI Consulting as a senior managing director within its strategic communications segment.
Lionsgate, which brings together diversified motion picture and television production and distribution businesses, promotes Laurel Pecchia to SVP, corporate communications... Anonymous Content, a New York-based film production and management company, recruits former Showtime/MTV executive vice president Liza Burnett Fefferman as chief communications and marketing officer, a newly created position... Legacy Motor Club brings on Ryan Grab as VP, marketing and communications.
Stagwell has named Lena Petersen, a veteran of MediaLink, Starcom MediaVest and Leo Burnett, chief brand and communications officer.
Carrie Healey has joined the National Association of Broadcasters as VP communications. Most recently, she was program lead at Purple Strategies.
HAVAS Red names Adeena Fried EVP health & wellness, based in New York... Genius Sports Limited, a provider of real-time sports data, names Tony Marlow as CMO... Deerfield Group, which works with clients in the healthcare and life sciences sectors, promotes Bill Veltre to chief media officer... The Public Affairs Council brings on Monica Day as senior manager in its political affairs practice, Deanna Wisniewski as senior manager of communications and Sam Kasner as manager of events. 
