Hotwire is partnering with WaterAid to support its goal of making clean water, reliable toilets and good hygiene normal for everyone within a generation. Hotwire will work to increase awareness of the charity and its mission, with the goal of driving donations, volunteering and advocacy. The partnership, which kicked off at Hotwire’s recent Bootcamp event in Dublin, will develop and execute an ongoing creative campaign throughout the next year. “WaterAid is one of the most respected charities on the planet and the work it does to provide water and sanitary conditions to those in need, is literally life-changing,” said Hotwire global CEO Barbara Bates. Since 1981, WaterAid has reached 26.4 million people with clean water and 26.3 million people with decent toilets.
5W Public Relations has been named PR agency of record for Avalon GloboCare Corp., a clinical-stage global developer of cell-based technologies and therapeutics. 5W PR will highlight the expertise of Avalon GloboCare Corp. CEO and president Dr. David Jin, as well as the company’s CellTech research, to develop a multi-faceted national and international media profile for the brand. In addition to its work as a bio-developer, Avalon provides strategic advisory and outsourcing services to facilitate and enhance their clients' growth, development and competitiveness in the domestic and global healthcare markets.
Number Twelve Marketing, a female-led PR and marketing agency based in Los Angeles, has added WAYB, a family-focused product development company, and Pure Azul Beverage Company, a beverage development and manufacturing company, to its client roster. For WAYB, Number Twelve Marketing will manage public relations efforts, including the official launch of their award-winning new product, the Pico—an ultralight and compact forward-facing car seat. Pure Azul Beverage Company has retained Number Twelve Marketing to provide brand marketing and communications support surrounding the launch of two beverages – a sparking tequila product, as well as a CBD-infused tea. Both products are scheduled to launch by the end of this year.