 |
Hotwire is partnering with WaterAid to support its goal of making clean water, reliable toilets and good hygiene normal for everyone within a generation. Hotwire will work to increase awareness of the charity and its mission, with the goal of driving donations, volunteering and advocacy. The partnership, which kicked off at Hotwire’s recent Bootcamp event in Dublin, will develop and execute an ongoing creative campaign throughout the next year. “WaterAid is one of the most respected charities on the planet and the work it does to provide water and sanitary conditions to those in need, is literally life-changing,” said Hotwire global CEO Barbara Bates. Since 1981, WaterAid has reached 26.4 million people with clean water and 26.3 million people with decent toilets.
 |
5W Public Relations has been named PR agency of record for Avalon GloboCare Corp., a clinical-stage global developer of cell-based technologies and therapeutics. 5W PR will highlight the expertise of Avalon GloboCare Corp. CEO and president Dr. David Jin, as well as the company’s CellTech research, to develop a multi-faceted national and international media profile for the brand. In addition to its work as a bio-developer, Avalon provides strategic advisory and outsourcing services to facilitate and enhance their clients' growth, development and competitiveness in the domestic and global healthcare markets.
 |
Number Twelve Marketing, a female-led PR and marketing agency based in Los Angeles, has added WAYB, a family-focused product development company, and Pure Azul Beverage Company, a beverage development and manufacturing company, to its client roster. For WAYB, Number Twelve Marketing will manage public relations efforts, including the official launch of their award-winning new product, the Pico—an ultralight and compact forward-facing car seat. Pure Azul Beverage Company has retained Number Twelve Marketing to provide brand marketing and communications support surrounding the launch of two beverages – a sparking tequila product, as well as a CBD-infused tea. Both products are scheduled to launch by the end of this year.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
