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Hotwire is partnering with WaterAid to support its goal of making clean water, reliable toilets and good hygiene normal for everyone within a generation. Hotwire will work to increase awareness of the charity and its mission, with the goal of driving donations, volunteering and advocacy. The partnership, which kicked off at Hotwire’s recent Bootcamp event in Dublin, will develop and execute an ongoing creative campaign throughout the next year. “WaterAid is one of the most respected charities on the planet and the work it does to provide water and sanitary conditions to those in need, is literally life-changing,” said Hotwire global CEO Barbara Bates. Since 1981, WaterAid has reached 26.4 million people with clean water and 26.3 million people with decent toilets.
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5W Public Relations has been named PR agency of record for Avalon GloboCare Corp., a clinical-stage global developer of cell-based technologies and therapeutics. 5W PR will highlight the expertise of Avalon GloboCare Corp. CEO and president Dr. David Jin, as well as the company’s CellTech research, to develop a multi-faceted national and international media profile for the brand. In addition to its work as a bio-developer, Avalon provides strategic advisory and outsourcing services to facilitate and enhance their clients' growth, development and competitiveness in the domestic and global healthcare markets.
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Number Twelve Marketing, a female-led PR and marketing agency based in Los Angeles, has added WAYB, a family-focused product development company, and Pure Azul Beverage Company, a beverage development and manufacturing company, to its client roster. For WAYB, Number Twelve Marketing will manage public relations efforts, including the official launch of their award-winning new product, the Pico—an ultralight and compact forward-facing car seat. Pure Azul Beverage Company has retained Number Twelve Marketing to provide brand marketing and communications support surrounding the launch of two beverages – a sparking tequila product, as well as a CBD-infused tea. Both products are scheduled to launch by the end of this year.
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
