Rogers & Cowan and PMK*BNC, the two largest PR agencies in Hollywood, are merging, forming an agency that will have over 500 clients in areas including TV, film, sports, music and fashion.
PMK*BNC chairman and chief executive officer Cindi Berger will be chairman of the combined firm, and Roger & Cowan CEO Mark Owens will serve as its CEO. Alan Nierob, currently co-president at Rogers & Cowan, will be chairman of the new agency’s entertainment division.
The agency will be part of Interpublic Group’s Octagon sports and entertainment network, which has offices in Los Angeles, New York, Nashville, Miami and London. Both PMK*BNC and Rogers & Cowan are currently Interpublic Group companies.
In addition to representing a talent roster that includes such entertainment and sports figures as the Rolling Stones, Denzel Washington, Kobe Bryant and Elton John, the merged firm will represent more than 30 brands, including McDonald’s, Microsoft, YouTube and Mastercard.
“With our diverse roster of creative and brand clients, and seasoned management, this partnership provides a remarkable opportunity for us to take our clients and campaigns to a new level,” said Berger.