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Weber Shandwick has been selected by USAA as its lead corporate communications agency. Weber Shandwick will provide strategic, creative and operational campaign and public relations services to USAA in support of its overall brand and lines of business. The agency’s Washington, D.C. office will lead the work. USAA is the leading financial services provider for members of the military, veterans and their families. Founded by a group of Army officers in 1922, it provides insurance, banking, investment and financial advice solutions for every aspect of life, including the unique challenges military families face.
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French/West/Vaughan has been selected by Sercy Spiked & Sparkling to provide support for the brand’s initial launch into the spiked seltzer market. FWV will provide Sercy with public relations support, as well as social media counsel and influencer relations management. The company says it wants to bring a fresh, all organic approach to the growing number of options in a market dominated by mainstream players. The product will be targeted at “spiked seltzer consumers looking to embrace products that mimic their active, social lifestyles.” Located alongside FWV in North Carolina, Sercy will initially be rolled out in its home state before expanding distribution nationally and beyond.
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Zapwater Communications has been retained by Packed Party, an Austin, TX-based company that sells gift and party packages. Zapwater’s scope of work will include media relations, influencer relations, and events and partnerships for all aspects of the brand’s business. Founded in 2013 by CEO Jordan Jones, Packed Party’s products are available online as well as at such retailers as Paper Source, Neiman Marcus and Dillard’s. The company joins Zapwater’s roster of lifestyle clients, which includes Uniqlo, Kiehl’s and Oilixia Skincare.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
Joe Smith, a brand consultancy that is part of Padilla, comes on board as brand partner for the Science Museum of Virginia... Christie & Co is named agency of record for the LASCO Lightning Weeder, which uses an electric discharge system to facilitate weed control while ensuring zero damage to crops... Merlot Marketing lands American Outdoor Grill, a division of RH Peterson and manufacturer of outdoor cooking appliances.
Trevelino/Keller adds Kreate, the designer, manufacturer and distributor of HDX and Husky storage products, to its client roster... Elle Communications, a subsidiary of Dolphin Entertainment, is named agency of record for NET Recovery, makers of an FDA-cleared neurostimulation device designed to reduce opioid and stimulant use... JOTO PR Disruptors signs up to help raise public awareness of Wisner Baum, a Los Angeles-based plaintiff law firm that has taken on companies in the pharmaceutical and environmental sectors, as well handling product liability litigation.
Gateway Group gets investor relations duties for Genasys, a company offering a comprehensive portfolio of preparedness, response, and analytics software and hardware systems... Stone Junction lands Precision Micro, a photochemical etching company, to help raise its visibility in industrial markets... PhillComm Global is named agency of record for futurist Matt Maher and his firm, M7 Innovations.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
