Weber Shandwick has been selected by USAA as its lead corporate communications agency. Weber Shandwick will provide strategic, creative and operational campaign and public relations services to USAA in support of its overall brand and lines of business. The agency’s Washington, D.C. office will lead the work. USAA is the leading financial services provider for members of the military, veterans and their families. Founded by a group of Army officers in 1922, it provides insurance, banking, investment and financial advice solutions for every aspect of life, including the unique challenges military families face.
French/West/Vaughan has been selected by Sercy Spiked & Sparkling to provide support for the brand’s initial launch into the spiked seltzer market. FWV will provide Sercy with public relations support, as well as social media counsel and influencer relations management. The company says it wants to bring a fresh, all organic approach to the growing number of options in a market dominated by mainstream players. The product will be targeted at “spiked seltzer consumers looking to embrace products that mimic their active, social lifestyles.” Located alongside FWV in North Carolina, Sercy will initially be rolled out in its home state before expanding distribution nationally and beyond.
Zapwater Communications has been retained by Packed Party, an Austin, TX-based company that sells gift and party packages. Zapwater’s scope of work will include media relations, influencer relations, and events and partnerships for all aspects of the brand’s business. Founded in 2013 by CEO Jordan Jones, Packed Party’s products are available online as well as at such retailers as Paper Source, Neiman Marcus and Dillard’s. The company joins Zapwater’s roster of lifestyle clients, which includes Uniqlo, Kiehl’s and Oilixia Skincare.