 |
Weber Shandwick has been selected by USAA as its lead corporate communications agency. Weber Shandwick will provide strategic, creative and operational campaign and public relations services to USAA in support of its overall brand and lines of business. The agency’s Washington, D.C. office will lead the work. USAA is the leading financial services provider for members of the military, veterans and their families. Founded by a group of Army officers in 1922, it provides insurance, banking, investment and financial advice solutions for every aspect of life, including the unique challenges military families face.
 |
French/West/Vaughan has been selected by Sercy Spiked & Sparkling to provide support for the brand’s initial launch into the spiked seltzer market. FWV will provide Sercy with public relations support, as well as social media counsel and influencer relations management. The company says it wants to bring a fresh, all organic approach to the growing number of options in a market dominated by mainstream players. The product will be targeted at “spiked seltzer consumers looking to embrace products that mimic their active, social lifestyles.” Located alongside FWV in North Carolina, Sercy will initially be rolled out in its home state before expanding distribution nationally and beyond.
 |
Zapwater Communications has been retained by Packed Party, an Austin, TX-based company that sells gift and party packages. Zapwater’s scope of work will include media relations, influencer relations, and events and partnerships for all aspects of the brand’s business. Founded in 2013 by CEO Jordan Jones, Packed Party’s products are available online as well as at such retailers as Paper Source, Neiman Marcus and Dillard’s. The company joins Zapwater’s roster of lifestyle clients, which includes Uniqlo, Kiehl’s and Oilixia Skincare.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
