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Weber Shandwick has been selected by USAA as its lead corporate communications agency. Weber Shandwick will provide strategic, creative and operational campaign and public relations services to USAA in support of its overall brand and lines of business. The agency’s Washington, D.C. office will lead the work. USAA is the leading financial services provider for members of the military, veterans and their families. Founded by a group of Army officers in 1922, it provides insurance, banking, investment and financial advice solutions for every aspect of life, including the unique challenges military families face.
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French/West/Vaughan has been selected by Sercy Spiked & Sparkling to provide support for the brand’s initial launch into the spiked seltzer market. FWV will provide Sercy with public relations support, as well as social media counsel and influencer relations management. The company says it wants to bring a fresh, all organic approach to the growing number of options in a market dominated by mainstream players. The product will be targeted at “spiked seltzer consumers looking to embrace products that mimic their active, social lifestyles.” Located alongside FWV in North Carolina, Sercy will initially be rolled out in its home state before expanding distribution nationally and beyond.
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Zapwater Communications has been retained by Packed Party, an Austin, TX-based company that sells gift and party packages. Zapwater’s scope of work will include media relations, influencer relations, and events and partnerships for all aspects of the brand’s business. Founded in 2013 by CEO Jordan Jones, Packed Party’s products are available online as well as at such retailers as Paper Source, Neiman Marcus and Dillard’s. The company joins Zapwater’s roster of lifestyle clients, which includes Uniqlo, Kiehl’s and Oilixia Skincare.
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
