The Shryne Group, a vertically-integrated cannabis holding company, has appointed Daniel Yi as its chief communications officer. Yi comes to the Shryne Group from cannabis brand Med Men, where he was senior vice president of corporate communications. He was previously content manager at Southern California Edison, manager of communications and marketing at the Energy Coalition and media relations manager for the Port of Long Beach. From 1997 to 2007, he was a staff writer at the Los Angeles Times. "Daniel has been instrumental in helping our industry propagate the mainstream cannabis message to audiences around the world," said Shryne Group chief executive and co-founder Brian Mitchell.
BoardroomPR has promoted Felipe Calderon to creative director. Calderon has most recently served as multi-media manager for the agency. Before joining BoardroomPR, he was a designer for the athletics department at Florida State University. In his new post, Calderon plays a significant role in the development of the creative message and identity for BoardroomPR’s clients and for the agency itself. BoardroomPR president Julie Talenfeld said that Calderon’s experience with “modern digital media techniques” will allow him “to take our creative department to the next level.”
Glen Echo Group has hired John Perrino, who has served as communications director of the George Washington University school of media and public affairs since 2016, as a senior associate.At GW, Perrino managed all marketing, media strategy and digital communications. At Glen Echo, his responsibilities will include third-party management, media relations, digital advertising, content development and event planning. Glen Echo Group has offices in Washington, DC and Chicago.