imre has hired Shanee Cohen as executive vice president, consumer practice and Stephanie Friess as senior vice president of public relations. Cohen comes to imre from KWT Global, where she led brand strategy, business development and client services. She previously was senior vice president and partner in FleishmanHillard’s New York office. In her new post, she will lead imre's consumer division, overseeing the agency's longest-standing client relationships while creating a vision for what's next among a mix of durable goods, automotive, sports, retail, CPG and OTC brands. Freiss joins imre from Marina Maher Commnications, where she was group senior vice president, serving as lead for several P&G beauty brands. She has also worked at MSLGROUP, DeVries Global and BCW.
Brandeis University has named Dan Kim senior vice president for communications, marketing and external relations. Kim will join Brandeis Sept. 1 from College of the Holy Cross, where he is currently vice president for communications. He previously served as executive director of communications and marketing at the University of Michigan College of Engineering and director of news and information at West Virginia University. At Brandeis, Kim will lead the central communications, marketing, and external relations team and the continued development of an integrated university-wide marketing communications strategy as its new branding platform is implemented.
Memjet, which provides digital inkjet printing technology, has appointed Oscar Ibarra as global marketing communications director. Ibarra was previously chief client services and strategy officer at marketing services agency Movida24. He has also been executive vice president at Citizen Systems, and led his own multicultural marketing agency, BTL Network. At Memjet, Ibarra will be responsible for leading a global marketing and social media strategy that encompasses both consumer-facing communications and B2B corporate initiatives.