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Calysto Communications has been selected by Everstream, which provides fiber-based Ethernet, internet and data center solutions to businesses throughout the Midwest, to build brand awareness in support of the company’s $300 million expansion into 12 new markets. Calysto, which focuses solely on the IoT, mobile, wireless and telecom markets, will work to communicate why Everstream is the business fiber network of choice. “We believe Calysto’s integrated marketing capabilities, deep industry knowledge and influential connections align best with our strategic initiatives,” said Everstream president and CEO Brett Lindsey.
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5W Public Relations has been named agency of record for Webull Financial LLC, an independent, self-directed broker-dealer focused on zero commission trading and an in-depth market data platform. 5W will work to raise awareness of the brand. Webull offers real-time data, aggregated content, and extended hours for trading. Webull works to provide its news, real-time market data, analysis tools and trading commissions for no charge. It says its mission is to ensure that everyone from novice to expert traders has an equal opportunity to control their own financial future.
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MSSmedia has been named digital marketing agency for New York Army National Guard, a component of New York National Guard and Army National Guard. In its new role, MSSmedia will manage a statewide digital campaign for the unit’s recruitment and retention efforts. The Miami-based media and marketing firm, which specializes in government agencies, higher learning institutions and lifestyle brands, recently worked with New Mexico Army National Guard and Johns Hopkins University to execute and manage lead-generation campaigns.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
ELMNTL, a Denver travel PR firm, brands, assumes global PR duties for Brunei’s Tourism Development Department... Laura Davidson Public Relations is picked by Sonas Collection, a portfolio of family-owned boutique hotels and luxury retreats located along Scotland’s West Coast... Stretch PR, adds Hairdo Spirit Wear, a line of temporary hair accessories, to its roster.
Matter is selected by Clear Channel Outdoor as its agency of record for strategic communications... Marino picks up Hillpointe, a developer / owner / operator of attainable multifamily housing across the Sun Belt region... Idea Ranch of Tulsa lands Nutrena, animal nutrition brand that is part of Cargill Animal Nutrition & Health. 
