Calysto Communications has been selected by Everstream, which provides fiber-based Ethernet, internet and data center solutions to businesses throughout the Midwest, to build brand awareness in support of the company’s $300 million expansion into 12 new markets. Calysto, which focuses solely on the IoT, mobile, wireless and telecom markets, will work to communicate why Everstream is the business fiber network of choice. “We believe Calysto’s integrated marketing capabilities, deep industry knowledge and influential connections align best with our strategic initiatives,” said Everstream president and CEO Brett Lindsey.
5W Public Relations has been named agency of record for Webull Financial LLC, an independent, self-directed broker-dealer focused on zero commission trading and an in-depth market data platform. 5W will work to raise awareness of the brand. Webull offers real-time data, aggregated content, and extended hours for trading. Webull works to provide its news, real-time market data, analysis tools and trading commissions for no charge. It says its mission is to ensure that everyone from novice to expert traders has an equal opportunity to control their own financial future.
MSSmedia has been named digital marketing agency for New York Army National Guard, a component of New York National Guard and Army National Guard. In its new role, MSSmedia will manage a statewide digital campaign for the unit’s recruitment and retention efforts. The Miami-based media and marketing firm, which specializes in government agencies, higher learning institutions and lifestyle brands, recently worked with New Mexico Army National Guard and Johns Hopkins University to execute and manage lead-generation campaigns.