 |
Zeno Group has been named agency of record in the Americas for Zebra Technologies Corporation, a company that manufactures and sells marking, tracking and computer printing technologies. The company is also extending its four-year engagement with Archetype, which will be AOR in Europe, as well in the APAC and EMEA regions. The agencies will collaborate with Zebra on driving its integrated global campaign strategy to promote the company’s solutions, leveraging digital components including Zebra’s Your Edge blog. Both agencies officially kicked off their work with Zebra in July and will engage team members from multiple offices in each region.
 |
Issa PR has been appointed to launch luxury cannabis company Herbés. Issa PR will help to drive US media relations for the company, as well as provide strategy for seeding, influencer engagement and guerilla marketing. Founded in Orange County, CA by former professional basketball player and longtime grower Jonas Lalehzadeh, Herbés manufactures a line of cannabis products that include hand-rolled cannagars (a cigar-type cannabis product). “Herbés aligns with our company philosophy in helping to shape and lead the cannabis industry,” said Issa PR CEO and founder Viet N'Guyen. Herbés will have limited availability at select licensed dispensaries and launches this month with the release of the Herbés Trophy cannagar.
 |
William Mills Agency has been selected to provide public relations services for technology firm KBS Analytics. WMA will help the company build momentum for and launch KlariVis, an interactive, cloud-based data analytics platform that streamlines data in a clear and easy to understand way. It compiles, aggregates and showcases previously siloed and disparate data in one place to allow for more timely strategic and profitable business decisions. Headquartered in Roanoke, Va., KBS Analytics was founded by Kim Snyder, CEO and founder of KBS Results, a highly specialized management consulting firm focused on the financial services industry. Snyder said that WMA’s knowledge of “the complexities of the banking industry” was a key factor in its selection.
CIIC PR picks up PR duties for NUBA Travel, a luxury travel design company specializing in curated journeys around the world... Magrino PR gains AOR status for M Social New York Downtown, a hotel that opened in Lower Manhattan... RG2 Communications checks in at Hotel Milu Florence.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Unibeam, which provides SIM-based authentication... MiiR, a Seattle-based lifestyle brand that produces premium drinkware, selects Colorado-based integrated marketing agency rygr to lead its public relations efforts... Rubenstein Public Relations signs on to work with Copper Intelligence, an exploration company advancing high-grade copper and cobalt assets in the Democratic Republic of Congo.
Day One Agency is named U.S. consumer PR and influencer agency for Häagen-Dazs... Jack Taylor picks up PR duties for Cumulus Coffee, a premium cold brew coffee brand... Junipr Public Relations wins Tree House Humane Society, which works to enhance the lives of companion animals... Feintuch Communications lands Park Place Technologies, IT infrastructure management outfit, as it partners with pro pickleball star Genie Bouchard on a TV and streaming commercial and social media series. 
FNK IR signs on to work with Agassi Sports Entertainment, a sports entertainment and innovation company focused on racquet sports... REYA Communications assumes PR duties in the US and UK for ÀNI Private Resorts... rEvolution, a sports marketing agency, is named AOR for Major League Cricket, a US-based professional T20 cricket league.
Jack Taylor signs Superfeet, an insoles and underfoot products brand focused on helping people move more confidently, comfortably and effectively... Hemsworth adds Memphis-based culinary personality Chef Phillip Dewayne to its roster... Brookline Public Relations is hired by Calgary Sports and Entertainment Corporation to support the announcement that the World Cup of Hockey 2028 will be hosted in both Calgary and Edmonton.
