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Zeno Group has been named agency of record in the Americas for Zebra Technologies Corporation, a company that manufactures and sells marking, tracking and computer printing technologies. The company is also extending its four-year engagement with Archetype, which will be AOR in Europe, as well in the APAC and EMEA regions. The agencies will collaborate with Zebra on driving its integrated global campaign strategy to promote the company’s solutions, leveraging digital components including Zebra’s Your Edge blog. Both agencies officially kicked off their work with Zebra in July and will engage team members from multiple offices in each region.
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Issa PR has been appointed to launch luxury cannabis company Herbés. Issa PR will help to drive US media relations for the company, as well as provide strategy for seeding, influencer engagement and guerilla marketing. Founded in Orange County, CA by former professional basketball player and longtime grower Jonas Lalehzadeh, Herbés manufactures a line of cannabis products that include hand-rolled cannagars (a cigar-type cannabis product). “Herbés aligns with our company philosophy in helping to shape and lead the cannabis industry,” said Issa PR CEO and founder Viet N'Guyen. Herbés will have limited availability at select licensed dispensaries and launches this month with the release of the Herbés Trophy cannagar.
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William Mills Agency has been selected to provide public relations services for technology firm KBS Analytics. WMA will help the company build momentum for and launch KlariVis, an interactive, cloud-based data analytics platform that streamlines data in a clear and easy to understand way. It compiles, aggregates and showcases previously siloed and disparate data in one place to allow for more timely strategic and profitable business decisions. Headquartered in Roanoke, Va., KBS Analytics was founded by Kim Snyder, CEO and founder of KBS Results, a highly specialized management consulting firm focused on the financial services industry. Snyder said that WMA’s knowledge of “the complexities of the banking industry” was a key factor in its selection.
Impact PR & Communications signs on to provide strategic communications and support for Hudson Valley Connected, a regional initiative expanding free technology assistance and digital literacy resources throughout the Valley... TURNER is named national PR partner for Travel Oregon... Rubenstein Public Relations is named AOR for workforce development organization America Works.
FINN Partners flies with Textron Aviation Inc., working on the company’s 2026 Special Olympics Airlift and other key initiatives... Archer is named lead strategy and North American PR firm by CASE Construction Equipment... NLG Communications signs on as strategic communications advisor for Metrolink, a commuter rail system in Southern California. 
Rubenstein Public Relations re-ups as agency of record for Doroni Aerospace, a provider of personal electric vertical takeoff and landing aircraft... Zapwater Communications is appointed US AOR for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End... MZ Group lands strategic investor relations and financial communications program for Zefiro Methane Corp.
Ripley PR is named PR shop for HCSS, which provides construction management software for the heavy civil and infrastructure construction industry... Redpoint checks in at The Alfond Inn at Rollins College... RG2 Communications lands International Design, a curatorial platform bringing together collectible design, contemporary art and cultural experiences.
Coyne PR picks up AOR duties for Goddard Systems, LLC, manager of a franchise system that serves more than 100K students... GO PR lands JW Marriott Detroit Water Square, which will open in February 2027... REYA Communications signs on as the U.S. and Canada agency of record for Yora Nordic Spa Brownstone, a 130,00-square-foot property opening in Portland, CT this November.
