Zeno Group has been named agency of record in the Americas for Zebra Technologies Corporation, a company that manufactures and sells marking, tracking and computer printing technologies. The company is also extending its four-year engagement with Archetype, which will be AOR in Europe, as well in the APAC and EMEA regions. The agencies will collaborate with Zebra on driving its integrated global campaign strategy to promote the company’s solutions, leveraging digital components including Zebra’s Your Edge blog. Both agencies officially kicked off their work with Zebra in July and will engage team members from multiple offices in each region.
Issa PR has been appointed to launch luxury cannabis company Herbés. Issa PR will help to drive US media relations for the company, as well as provide strategy for seeding, influencer engagement and guerilla marketing. Founded in Orange County, CA by former professional basketball player and longtime grower Jonas Lalehzadeh, Herbés manufactures a line of cannabis products that include hand-rolled cannagars (a cigar-type cannabis product). “Herbés aligns with our company philosophy in helping to shape and lead the cannabis industry,” said Issa PR CEO and founder Viet N'Guyen. Herbés will have limited availability at select licensed dispensaries and launches this month with the release of the Herbés Trophy cannagar.
William Mills Agency has been selected to provide public relations services for technology firm KBS Analytics. WMA will help the company build momentum for and launch KlariVis, an interactive, cloud-based data analytics platform that streamlines data in a clear and easy to understand way. It compiles, aggregates and showcases previously siloed and disparate data in one place to allow for more timely strategic and profitable business decisions. Headquartered in Roanoke, Va., KBS Analytics was founded by Kim Snyder, CEO and founder of KBS Results, a highly specialized management consulting firm focused on the financial services industry. Snyder said that WMA’s knowledge of “the complexities of the banking industry” was a key factor in its selection.