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Zeno Group has been named agency of record in the Americas for Zebra Technologies Corporation, a company that manufactures and sells marking, tracking and computer printing technologies. The company is also extending its four-year engagement with Archetype, which will be AOR in Europe, as well in the APAC and EMEA regions. The agencies will collaborate with Zebra on driving its integrated global campaign strategy to promote the company’s solutions, leveraging digital components including Zebra’s Your Edge blog. Both agencies officially kicked off their work with Zebra in July and will engage team members from multiple offices in each region.
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Issa PR has been appointed to launch luxury cannabis company Herbés. Issa PR will help to drive US media relations for the company, as well as provide strategy for seeding, influencer engagement and guerilla marketing. Founded in Orange County, CA by former professional basketball player and longtime grower Jonas Lalehzadeh, Herbés manufactures a line of cannabis products that include hand-rolled cannagars (a cigar-type cannabis product). “Herbés aligns with our company philosophy in helping to shape and lead the cannabis industry,” said Issa PR CEO and founder Viet N'Guyen. Herbés will have limited availability at select licensed dispensaries and launches this month with the release of the Herbés Trophy cannagar.
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William Mills Agency has been selected to provide public relations services for technology firm KBS Analytics. WMA will help the company build momentum for and launch KlariVis, an interactive, cloud-based data analytics platform that streamlines data in a clear and easy to understand way. It compiles, aggregates and showcases previously siloed and disparate data in one place to allow for more timely strategic and profitable business decisions. Headquartered in Roanoke, Va., KBS Analytics was founded by Kim Snyder, CEO and founder of KBS Results, a highly specialized management consulting firm focused on the financial services industry. Snyder said that WMA’s knowledge of “the complexities of the banking industry” was a key factor in its selection.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
