Hemsworth Communications has been named PR firm for Bahamas Paradise Cruise Line. Owned by the family of ex-Norwegian Cruise Line CEO Kevin Sheehan, BPCL sails to Grand Bahama Island from Palm Beach. Hemsworth is tasked with creating a global PR and communications plan for the cruise line, as well as developing media relations programming to introduce new offerings. The firm has also started up AOR relationships with integrated brand development agency Smarthinking Inc., global maritime healthcare solution provider VIKAND Solutions and Whet Travel, which curates and produces music cruises.
5W Public Relations has been tapped by measurement technology company My Size, Inc. 5W will work with My Size to boost awareness of its products (MySizeID, BoxSize and SizeUp) and engage new and potential clients. The firm will also work to elevate My Size founder and CEO Ronen Luzon’s presence in retail and technology. The company’s flagship product, MySizeID, allows customers to use a personal smartphone to record their body measurements, without the need for a camera. Consumers can then create a secure profile complete with their individual dimensions, which can be used with online partner retailers.
AMP3 has been engaged to rep a line-up of Fossil Group’s licensed brands: Kate Spade New York, Michael Kors, Tory Burch, Armani Exchange, Emporio Armani, BMW, Chaps, Diesel, DKNY and Puma. AMP3 will manage publicity & influencer marketing across brands for all traditional watches, smartwatches and jewelry. The agency has also been engaged by Sequential Brands Group to represent three of if its fashion brands: Ellen Tracy (contemporary womenswear), William Rast (men’s and women’s denim and apparel), and Heelys (shoes with wheels).
TURNER, which specializes in travel and lifestyle brands, has been hired to support PR and travel trade efforts in North America on behalf of SERNATUR, the government body responsible for promoting Chile’s tourism offerings. The agency is tasked with increasing awareness of the country across a variety of platforms for both media and travel trade. “Chile is a perfect addition to our growing roster,” said TURNER Chief Strategy Officer Angela Berardino. “We’ve carefully invested in building a bilingual team as we expand our Latin America partnerships.”