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Hemsworth Communications has been named PR firm for Bahamas Paradise Cruise Line. Owned by the family of ex-Norwegian Cruise Line CEO Kevin Sheehan, BPCL sails to Grand Bahama Island from Palm Beach. Hemsworth is tasked with creating a global PR and communications plan for the cruise line, as well as developing media relations programming to introduce new offerings. The firm has also started up AOR relationships with integrated brand development agency Smarthinking Inc., global maritime healthcare solution provider VIKAND Solutions and Whet Travel, which curates and produces music cruises.
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5W Public Relations has been tapped by measurement technology company My Size, Inc. 5W will work with My Size to boost awareness of its products (MySizeID, BoxSize and SizeUp) and engage new and potential clients. The firm will also work to elevate My Size founder and CEO Ronen Luzon’s presence in retail and technology. The company’s flagship product, MySizeID, allows customers to use a personal smartphone to record their body measurements, without the need for a camera. Consumers can then create a secure profile complete with their individual dimensions, which can be used with online partner retailers.
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AMP3 has been engaged to rep a line-up of Fossil Group’s licensed brands: Kate Spade New York, Michael Kors, Tory Burch, Armani Exchange, Emporio Armani, BMW, Chaps, Diesel, DKNY and Puma. AMP3 will manage publicity & influencer marketing across brands for all traditional watches, smartwatches and jewelry. The agency has also been engaged by Sequential Brands Group to represent three of if its fashion brands: Ellen Tracy (contemporary womenswear), William Rast (men’s and women’s denim and apparel), and Heelys (shoes with wheels).
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TURNER, which specializes in travel and lifestyle brands, has been hired to support PR and travel trade efforts in North America on behalf of SERNATUR, the government body responsible for promoting Chile’s tourism offerings. The agency is tasked with increasing awareness of the country across a variety of platforms for both media and travel trade. “Chile is a perfect addition to our growing roster,” said TURNER Chief Strategy Officer Angela Berardino. “We’ve carefully invested in building a bilingual team as we expand our Latin America partnerships.”
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
Joe Smith, a brand consultancy that is part of Padilla, comes on board as brand partner for the Science Museum of Virginia... Christie & Co is named agency of record for the LASCO Lightning Weeder, which uses an electric discharge system to facilitate weed control while ensuring zero damage to crops... Merlot Marketing lands American Outdoor Grill, a division of RH Peterson and manufacturer of outdoor cooking appliances.
Trevelino/Keller adds Kreate, the designer, manufacturer and distributor of HDX and Husky storage products, to its client roster... Elle Communications, a subsidiary of Dolphin Entertainment, is named agency of record for NET Recovery, makers of an FDA-cleared neurostimulation device designed to reduce opioid and stimulant use... JOTO PR Disruptors signs up to help raise public awareness of Wisner Baum, a Los Angeles-based plaintiff law firm that has taken on companies in the pharmaceutical and environmental sectors, as well handling product liability litigation.
Gateway Group gets investor relations duties for Genasys, a company offering a comprehensive portfolio of preparedness, response, and analytics software and hardware systems... Stone Junction lands Precision Micro, a photochemical etching company, to help raise its visibility in industrial markets... PhillComm Global is named agency of record for futurist Matt Maher and his firm, M7 Innovations.
