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| Mark Read |
WPP is expanding its reach in India with co-location campuses in Mumbai and Gurugram. The Mumbai campus, which will employ more than 3,800 people is opening this month, with the Gurugram location slated to begin operations next year. Located in a new complex next to the international airport, the Mumbai co-location will bring together more than 16 companies under one roof. “India represents a region with immense opportunities for WPP,” said CEO Mark Read. “We are committed to building further momentum for our businesses there, through our Campus investments.”
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| Jen Rogers & Lori Jung |
Hudson West, of Scottsdale, has opened an office in Brooklyn. Lori Jung, who co-founded the agency in 2012 with Jen Rogers, will head up the Brooklyn office, which is located in the borough’s Park Slope neighborhood. Hudson West’s client roster will be divided between the Scottsdale and Brooklyn offices, with staff on both coasts working on each of its accounts. The agency provides strategic marketing and communications, including public relations, social media marketing, event planning, and branding. Additional services now include influencer marketing, video and digital production, SEO and geo-targeted advertising and content development.
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REQ has acquired Internet Marketing Inc., a performance marketing company. IMI’s executive management will remain in place, with Jason Brigham serving as EVP, west coast operations and Justin Cohen as EVP. IMI’s San Diego and Las Vegas offices will remain open, with REQ’s headquarters continuing to stay in Washington, DC. The deal will allow REQ to integrate its expertise and proprietary technology in SEO, search marketing, digital technology and brand management with IMI’s strengths in earned media and social media as well as enterprise performance advertising. The combined company is expected to bring in annual revenue of $50 million, with 120 employees across six offices.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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