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| Mark Read |
WPP is expanding its reach in India with co-location campuses in Mumbai and Gurugram. The Mumbai campus, which will employ more than 3,800 people is opening this month, with the Gurugram location slated to begin operations next year. Located in a new complex next to the international airport, the Mumbai co-location will bring together more than 16 companies under one roof. “India represents a region with immense opportunities for WPP,” said CEO Mark Read. “We are committed to building further momentum for our businesses there, through our Campus investments.”
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| Jen Rogers & Lori Jung |
Hudson West, of Scottsdale, has opened an office in Brooklyn. Lori Jung, who co-founded the agency in 2012 with Jen Rogers, will head up the Brooklyn office, which is located in the borough’s Park Slope neighborhood. Hudson West’s client roster will be divided between the Scottsdale and Brooklyn offices, with staff on both coasts working on each of its accounts. The agency provides strategic marketing and communications, including public relations, social media marketing, event planning, and branding. Additional services now include influencer marketing, video and digital production, SEO and geo-targeted advertising and content development.
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REQ has acquired Internet Marketing Inc., a performance marketing company. IMI’s executive management will remain in place, with Jason Brigham serving as EVP, west coast operations and Justin Cohen as EVP. IMI’s San Diego and Las Vegas offices will remain open, with REQ’s headquarters continuing to stay in Washington, DC. The deal will allow REQ to integrate its expertise and proprietary technology in SEO, search marketing, digital technology and brand management with IMI’s strengths in earned media and social media as well as enterprise performance advertising. The combined company is expected to bring in annual revenue of $50 million, with 120 employees across six offices.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
