Version 2.0 Communications has added Rave Mobile Safety to its client roster. Version 2.0 has been brought on to help build the company’s profile nationally, with a focus on demonstrating the value of its solutions through customer stories and thought leadership. The agency managed Rave’s inclusion in an “ABC News Nightline” broadcast segment about the role technology is playing in helping police, 911 centers and other first responders better interact with those with autism or mental health conditions. In April, Rave received a significant investment from TCV, a growth equity firm that backs such tech companies as Netflix, Facebook, Spotify and Airbnb. Version 2.0 will work to favorably position Rave among its peers in TCV’s portfolio.
SourceCode Communications has been named agency of record for Everlast, the world’s leading manufacturer and licensor of boxing, MMA and fitness equipment. SourceCode will develop and execute upcoming campaigns and broaden awareness for the company’s products, owned media entities and ambassadors. The relationship officially kicked off in July, with the agency focusing on launching the next version of Everlast’s Be First, a global integrated campaign challenging consumers to carve their own path to success. Everlast joins SourceCode’s growing consumer practice, which includes car-sharing marketplace Turo, LGBTQ+ dating app SCRUFF and FemTech brand Elvie.
Jenerate PR has been selected as PR agency of record for Kupu Spirits, a brand expansion from Maui Brewing Company. The agency is managing publicity and communication strategies for Kupu Spirits, including media relations, product seeding, and influencer programming. Kupu Spirits launches in Hawaii with three craft cocktail varieties: Whiskey Cola, Whiskey Ginger, and Gin & Tonic. Its products are distilled and packaged at a “grid-independent” facility, which is powered by solar panels that cover the building’s roof, awning, and carports.