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BackBay Communications has been chosen as the PR agency of record for Big Path Capital, which specializes in impact investing—investments made with an eye toward generating a measurable, beneficial social or environmental impact alongside a financial return. BackBay will work to raise awareness of Big Path’s impact investing events and its work with companies, funds, and investors. “We are proud to team up to take mission-driven investing from the margins to the mainstream,” said Big Path co-founder and managing partner Michael Whelchel. Impact clients that BackBay has worked with include Athena Capital Advisors, a pioneer in socially responsible and gender-lens investing, and Economist Events, for which BackBay provided support for this year’s Climate Risk Summit in London and Investing for Impact Conference in New York.
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5W Public Relations has been named agency of record for SparkBeyond, an artificial intelligence-powered problem-solving platform. 5W PR will work to educate the public on the company’s capabilities, including their ability to optimize clinical trials, increase crop yield and fight fraud. SparkBeyond says its platform discovers complex patterns, as well as identifying root causes and drivers of business outcomes. It works with partners in such corporate sectors as insurance, finance, pharmaceutical, life sciences, CPG and retail. SparkBeyond currently has offices in New York, London, Israel, Singapore and Melbourne.
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Global Results Communications has initiated AOR relations with several new clients, including Advanced Energy Industries, Valera Screens and restaurant chain Wahoo’s Fish Taco. For each client, GRC will provide strategic counsel, writing services, storyboarding and thought leadership. Program elements will include speakers programs, awards, analyst relations, release distribution, events and earned media. Founded in 2005 with a focus on the high-tech, consumer electronics and mobile industries, GRC has expanded its reach to such technology-impacted markets as automotive, retail, healthcare and financial services.
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
