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BackBay Communications has been chosen as the PR agency of record for Big Path Capital, which specializes in impact investing—investments made with an eye toward generating a measurable, beneficial social or environmental impact alongside a financial return. BackBay will work to raise awareness of Big Path’s impact investing events and its work with companies, funds, and investors. “We are proud to team up to take mission-driven investing from the margins to the mainstream,” said Big Path co-founder and managing partner Michael Whelchel. Impact clients that BackBay has worked with include Athena Capital Advisors, a pioneer in socially responsible and gender-lens investing, and Economist Events, for which BackBay provided support for this year’s Climate Risk Summit in London and Investing for Impact Conference in New York.
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5W Public Relations has been named agency of record for SparkBeyond, an artificial intelligence-powered problem-solving platform. 5W PR will work to educate the public on the company’s capabilities, including their ability to optimize clinical trials, increase crop yield and fight fraud. SparkBeyond says its platform discovers complex patterns, as well as identifying root causes and drivers of business outcomes. It works with partners in such corporate sectors as insurance, finance, pharmaceutical, life sciences, CPG and retail. SparkBeyond currently has offices in New York, London, Israel, Singapore and Melbourne.
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Global Results Communications has initiated AOR relations with several new clients, including Advanced Energy Industries, Valera Screens and restaurant chain Wahoo’s Fish Taco. For each client, GRC will provide strategic counsel, writing services, storyboarding and thought leadership. Program elements will include speakers programs, awards, analyst relations, release distribution, events and earned media. Founded in 2005 with a focus on the high-tech, consumer electronics and mobile industries, GRC has expanded its reach to such technology-impacted markets as automotive, retail, healthcare and financial services.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
