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BackBay Communications has been chosen as the PR agency of record for Big Path Capital, which specializes in impact investing—investments made with an eye toward generating a measurable, beneficial social or environmental impact alongside a financial return. BackBay will work to raise awareness of Big Path’s impact investing events and its work with companies, funds, and investors. “We are proud to team up to take mission-driven investing from the margins to the mainstream,” said Big Path co-founder and managing partner Michael Whelchel. Impact clients that BackBay has worked with include Athena Capital Advisors, a pioneer in socially responsible and gender-lens investing, and Economist Events, for which BackBay provided support for this year’s Climate Risk Summit in London and Investing for Impact Conference in New York.
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5W Public Relations has been named agency of record for SparkBeyond, an artificial intelligence-powered problem-solving platform. 5W PR will work to educate the public on the company’s capabilities, including their ability to optimize clinical trials, increase crop yield and fight fraud. SparkBeyond says its platform discovers complex patterns, as well as identifying root causes and drivers of business outcomes. It works with partners in such corporate sectors as insurance, finance, pharmaceutical, life sciences, CPG and retail. SparkBeyond currently has offices in New York, London, Israel, Singapore and Melbourne.
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Global Results Communications has initiated AOR relations with several new clients, including Advanced Energy Industries, Valera Screens and restaurant chain Wahoo’s Fish Taco. For each client, GRC will provide strategic counsel, writing services, storyboarding and thought leadership. Program elements will include speakers programs, awards, analyst relations, release distribution, events and earned media. Founded in 2005 with a focus on the high-tech, consumer electronics and mobile industries, GRC has expanded its reach to such technology-impacted markets as automotive, retail, healthcare and financial services.
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond by Veterans Florida, connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
Hannah Cranston Media is selected as PR agency of record for Owlet, a company that produces smart infant monitoring products... RG2 Communications checks in at Okupa, a boutique hotel in Athens... Campstories signs on as PR agency of record for the Museum of Outdoor Arts, a nonprofit arts organization in Greenwood Village, CO.
