BackBay Communications has been chosen as the PR agency of record for Big Path Capital, which specializes in impact investing—investments made with an eye toward generating a measurable, beneficial social or environmental impact alongside a financial return. BackBay will work to raise awareness of Big Path’s impact investing events and its work with companies, funds, and investors. “We are proud to team up to take mission-driven investing from the margins to the mainstream,” said Big Path co-founder and managing partner Michael Whelchel. Impact clients that BackBay has worked with include Athena Capital Advisors, a pioneer in socially responsible and gender-lens investing, and Economist Events, for which BackBay provided support for this year’s Climate Risk Summit in London and Investing for Impact Conference in New York.
5W Public Relations has been named agency of record for SparkBeyond, an artificial intelligence-powered problem-solving platform. 5W PR will work to educate the public on the company’s capabilities, including their ability to optimize clinical trials, increase crop yield and fight fraud. SparkBeyond says its platform discovers complex patterns, as well as identifying root causes and drivers of business outcomes. It works with partners in such corporate sectors as insurance, finance, pharmaceutical, life sciences, CPG and retail. SparkBeyond currently has offices in New York, London, Israel, Singapore and Melbourne.
Global Results Communications has initiated AOR relations with several new clients, including Advanced Energy Industries, Valera Screens and restaurant chain Wahoo’s Fish Taco. For each client, GRC will provide strategic counsel, writing services, storyboarding and thought leadership. Program elements will include speakers programs, awards, analyst relations, release distribution, events and earned media. Founded in 2005 with a focus on the high-tech, consumer electronics and mobile industries, GRC has expanded its reach to such technology-impacted markets as automotive, retail, healthcare and financial services.