 |
ICR Inc. is handling media surrounding New York-based Peloton Interactive’s $500M initial public offering.
In its Aug. 27 Securities and Exchange Commission filing, Peloton bills itself as "the largest interactive fitness platform in the world with a loyal community of over 1.4 million members.”
The company claims it “pioneered connected, technology-enabled fitness, and the streaming of immersive, instructor-led boutique classes to our members anytime, anywhere,” according to the Form S-1.
Peloton suffered a $196M net loss on $915M in revenues during fiscal 2019 ended June 30. Sales of its bike and treadmill generated 78.6 percent of sales with subscriptions accounting for the bulk of the balance.
It believes “it is still in the early stages of growth in our existing markets,” having sold about 577K of its bikes/treadmills of the 14M units in its targeted market.
CEO John Foley, who founded Peloton in 2012, expects to raise brand and product awareness via “television, digital, and social media marketing, as well as our showrooms and word-of-mouth referrals.”
ICR’s Jessica Liddell is working the Peloton IPO.
Edelman handles Viking Holdings, the river and ocean luxury cruise line that plans to raise $1B via an IPO priced in the $21 to $25 per share range.
Teneo is handling the initial public offering of CVC Capital Partners, one of Europe’s largest private equity firms with nearly $200B in assets under management.
Brunswick Group represents Endeavor Group Holdings as it agrees to go private via its acquisition by Silver Lake technology investment firm, which is handled by Edelman Smithfield.
Tod Donhauser, a nine-year veteran of Edelman, has joined H/Advisors Abernathy as managing director and head of its San Francisco office.
Intelligent Group Ltd, a Hong Kong-based financial PR firm, has priced its initial public offering of 1.9M shares at $4, which is the low end of the $4 to $5 range.
Have a comment? Send it to 
No comments have been submitted for this story yet.