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Three former Golin execs—Caroline Dettman, Pamela Culpepper and Erin Gallegher—are at the helm of Have Her Back Consulting, a women-owned and operated business that will work with companies and brands to advance equity for women while driving business outcomes. Dettman was formerly chief creative officer at Golin, while Culpepper served as chief people officer and Gallagher was executive director of marketing. Interpublic Group, which includes Golin under its umbrella, is taking a minority ownership stake in the new firm. HHB Consulting has its roots in the Have Her Back initiative, which Golin launched in March 2018 to push for gender parity within creative departments at agencies. It is open for business now, with an official launch slated for this fall.
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Buffalo Groupe, which represents golf, sport and lifestyle brands, has acquired 54 Brands, a marketing and communications company based in Charlotte, NC. The agency will now be known as 54 Brands, a Buffalo Groupe Company, with current 54 Brands president Jack Burris continuing in that position. Burris will concurrently hold the title of managing director with Buffalo Groupe. “54 Brands’ focus on the B2B sector of the highly fragmented golf industry is complementary to Buffalo Agency’s business,” said Buffalo Groupe CEO Kyle Ragsdale. 54 Brands joins Charleston, SC-based Rawle Murdy and Morning Read as the third acquisition for Buffalo Groupe. Buffalo Groupe was formed in February when Buffalo Agency spun off from parent company Billy Casper Golf.
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| Barbara Kramer |
Wunderlich Kaplan Communications has launched a collaboration with The Plant Lore Agency, a new sales, branding and consultancy agency that works with clients in the CBD space. Plant Lore was founded by Barbara Kramer, who co-founded Designers and Agents, a curated women's fashion industry trade show, now in its 20th year. WKC is providing Plant Lore with full-service public relations and social media services for its present and future clients, which include GRON, CBD + nature, Lucent Botanicals, Hello Goldie teas, Sundrops and Mi Moi CBD, the first fully organic face foundation. WKC recently launched its own CBD division covering health and wellness, consumer, food and beverage, and beauty.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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