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Three former Golin execs—Caroline Dettman, Pamela Culpepper and Erin Gallegher—are at the helm of Have Her Back Consulting, a women-owned and operated business that will work with companies and brands to advance equity for women while driving business outcomes. Dettman was formerly chief creative officer at Golin, while Culpepper served as chief people officer and Gallagher was executive director of marketing. Interpublic Group, which includes Golin under its umbrella, is taking a minority ownership stake in the new firm. HHB Consulting has its roots in the Have Her Back initiative, which Golin launched in March 2018 to push for gender parity within creative departments at agencies. It is open for business now, with an official launch slated for this fall.
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Buffalo Groupe, which represents golf, sport and lifestyle brands, has acquired 54 Brands, a marketing and communications company based in Charlotte, NC. The agency will now be known as 54 Brands, a Buffalo Groupe Company, with current 54 Brands president Jack Burris continuing in that position. Burris will concurrently hold the title of managing director with Buffalo Groupe. “54 Brands’ focus on the B2B sector of the highly fragmented golf industry is complementary to Buffalo Agency’s business,” said Buffalo Groupe CEO Kyle Ragsdale. 54 Brands joins Charleston, SC-based Rawle Murdy and Morning Read as the third acquisition for Buffalo Groupe. Buffalo Groupe was formed in February when Buffalo Agency spun off from parent company Billy Casper Golf.
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| Barbara Kramer |
Wunderlich Kaplan Communications has launched a collaboration with The Plant Lore Agency, a new sales, branding and consultancy agency that works with clients in the CBD space. Plant Lore was founded by Barbara Kramer, who co-founded Designers and Agents, a curated women's fashion industry trade show, now in its 20th year. WKC is providing Plant Lore with full-service public relations and social media services for its present and future clients, which include GRON, CBD + nature, Lucent Botanicals, Hello Goldie teas, Sundrops and Mi Moi CBD, the first fully organic face foundation. WKC recently launched its own CBD division covering health and wellness, consumer, food and beverage, and beauty.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
