Boston-based Schneider Associates has relaunched as the Belfort Group.
Philip Pennellatore, who acquired the firm last October, serves as Belfort Group’s president and CEO. Joan Schneider, who founded the firm in 1980 and was its CEO until Pennellatore assumed that position, is now an executive vice president.
The agency says that it has added over 50 new brands since Pennellatore took on ownership.
In addition to the relaunch, Belfort Group is moving this fall to Studio at 125 High Street in Boston, a collaborative shared working spaces that launched in Spring 2019.
“We planned a lot of changes for 2019: Our culture. The way we work. And the kind of work we do,” said COO Don Martelli. “That led us down the path to both a name change, a new website, staff investments, strategic operational decisions and much more.”