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Osborn Barr | Paramore has been named the agency of record for the Missouri Division of Tourism. OBP’s efforts will focus on driving visitors to the state through strategic planning, advertising, public relations, media planning and digital. The multi-year contract will include new creative work expected to launch in 2020. The Missouri Division of Tourism is the first state tourism account for OBP in over a decade. The news follows OBP’s recent account partnership with leading global poultry and prepared foods company, Pilgrim’s. OBP’s client roster also includes Bayer, Nutrien Ag Solutions, Morey’s Piers, LinkedIn and Morton.
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French | West | Vaughan, PR and social media agency of record for Wrangler, is working with the company to launch a new global advertising campaign. FWV is also managing all integrated marketing efforts for the brand. The WEAR WITH ABANDON™ campaign, which kicked off Sept. 7, encompasses U.S. print, digital, radio and broadcast channels and will be introduced in other regions of the world in the coming months. The campaign features a series of videos and still images with an inclusive range of cast members, from cowboys to women and young adults. Mother is Wrangler’s global creative agency of record behind the campaign.
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5W Public Relations was agency of record for the Indie Beauty Expo New York 2019, at which 240 beauty, lifestyle and wellness brands vied for the attention of buyers and the press. The event ran Aug. 21-22 at Pier 94. 5WPR hosted over 350 media contacts from trade and consumer outlets. The agency also exhibited at the first-ever Uplink Live, an event held alongside IBE NY that was designed to be a one-stop-shop for emerging brands to discover qualified solution providers such as public relations agencies, manufacturers and logistics firms. Uplink Live is an extension of Uplink, the online services marketplace launched by IBMG last year on its Beauty Independent platform.
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Sonnhalter, which focuses on professional tradesmen in the construction, industrial and MRO markets, has added Cleaning Technologies Group to its client roster. Sonnhalter with the company on an open-ended plan for marketing support that will cover a variety of services, including creative messaging, media planning and public relations. CTG is an industry leader in parts cleaning equipment and ultrasonic cleaning equipment for a variety of applications. “Sonnhalter possessed the industry experience to develop key marketing initiatives that will leverage our leadership and innovation in a way that’s both modern and cohesive,” said CTF marketing manager Dave Melton.
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
Stagwell signs on as lead creative partner for IBM. Stagwell’s Code and Theory and Anomaly units will work alongside IBM, helping to evolve its “Let’s Create Smarter Business” campaign... Campstories is named PR firm for the National Forest Foundation... RG2 Communications lands the Dexter Hotel, a 29-key boutique property that opened on May 19 in Elk Rapids, Michigan.
