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Osborn Barr | Paramore has been named the agency of record for the Missouri Division of Tourism. OBP’s efforts will focus on driving visitors to the state through strategic planning, advertising, public relations, media planning and digital. The multi-year contract will include new creative work expected to launch in 2020. The Missouri Division of Tourism is the first state tourism account for OBP in over a decade. The news follows OBP’s recent account partnership with leading global poultry and prepared foods company, Pilgrim’s. OBP’s client roster also includes Bayer, Nutrien Ag Solutions, Morey’s Piers, LinkedIn and Morton.
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French | West | Vaughan, PR and social media agency of record for Wrangler, is working with the company to launch a new global advertising campaign. FWV is also managing all integrated marketing efforts for the brand. The WEAR WITH ABANDON™ campaign, which kicked off Sept. 7, encompasses U.S. print, digital, radio and broadcast channels and will be introduced in other regions of the world in the coming months. The campaign features a series of videos and still images with an inclusive range of cast members, from cowboys to women and young adults. Mother is Wrangler’s global creative agency of record behind the campaign.
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5W Public Relations was agency of record for the Indie Beauty Expo New York 2019, at which 240 beauty, lifestyle and wellness brands vied for the attention of buyers and the press. The event ran Aug. 21-22 at Pier 94. 5WPR hosted over 350 media contacts from trade and consumer outlets. The agency also exhibited at the first-ever Uplink Live, an event held alongside IBE NY that was designed to be a one-stop-shop for emerging brands to discover qualified solution providers such as public relations agencies, manufacturers and logistics firms. Uplink Live is an extension of Uplink, the online services marketplace launched by IBMG last year on its Beauty Independent platform.
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Sonnhalter, which focuses on professional tradesmen in the construction, industrial and MRO markets, has added Cleaning Technologies Group to its client roster. Sonnhalter with the company on an open-ended plan for marketing support that will cover a variety of services, including creative messaging, media planning and public relations. CTG is an industry leader in parts cleaning equipment and ultrasonic cleaning equipment for a variety of applications. “Sonnhalter possessed the industry experience to develop key marketing initiatives that will leverage our leadership and innovation in a way that’s both modern and cohesive,” said CTF marketing manager Dave Melton.
Velocitas, a Miami-based agency, picks up US AOR duties for Flam, a deep-tech startup pioneering AI-native content... Broadhead drives PR for Stoughton Trailers, No. 5 manufacturer of semi-truck trailers in North America... Laura Davidson Public Relations, wins PR work from Anthology of Athens, an 18-room boutique hotel in Greece.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
