Edelman has been signed by HDR Global Trading Ltd. to help and protect its BitMex brand by developing a long-term communications strategy including government and regulatory affairs in the US, according to its agreement with the Republic of Seychelles-based operation.
HDR claims BitMex is the world’s largest cryptocurrency derivatives trading platform.
Residents of the US, Quebec, Cuba, Crimea, Iran, Syria, North Korea and Sudan are prohibited from doing business with BitMex, according to its website.
The US Commodity Futures Trading Commission is probing whether Americans are holding positions or trading in the BitMex platform, according to Bloomberg.
Edelman’s offices in New York and Hong Kong are working the BitMex account.
Staffers manage reactive and proactive communications; review social content, owned assets, internal/media communications; create factsheets, FAQ and boilerplate; develop a scenario plan to manage for immediate issues ahead of strategy development; and audit communications channels from a corporate reputation standpoint, according to the firm’s “statement of work” for HDR.
Edelman’s contract is for one-year through August 2020. The firm bills HDR $20K per-month.